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Will.i.am and Honeywell make bet on fashionable high-tech face masks


As society emerges from the coronavirus pandemic, Will.i.am is betting folks will maintain utilizing that protecting gear equivalent to facial coverings.

The rapper and entrepreneur introduced Tuesday he teamed up with Honeywell to carry two variations of a high-tech face masks referred to as the Xupermask. The masks combines safety, design and usability into one product, in line with Will.i.am.

The founding member of the Black Eyed Peas instructed the masks, which go on sale Wednesday, could be priceless to customers very similar to a pair of Air Jordan footwear is to sneakerheads.

“We’ve long past looked at shoes as protective gear, but they’re just cultural items that we go out and buy,” Will.i.am advised CNBC’s Jim Cramer in a “Mad Money” interview. “The mask should have the same type of attention to detail, love and care to where you’re not compromising aesthetics for keeping yourself and other people safe.”

The masks additionally goals to make respiration via a overlaying straightforward. That’s the place John Waldron and his workforce at Honeywell are available to provide HEPA filters. Waldron is CEO of Honeywell’s security and productiveness options enterprise..

“This particular Xupermask has a very unique patented filter design, which we’re very proud of that brings, you know, top-notch filtration without sacrificing usability or fashion,” he mentioned. “I think we tried to blend the best of both worlds.”

will.i.am Debuts Innovative Face Technology Concept, XUPERMASK

Source: Honeywell

The Xupermask retails for $299, and Will.i.am argues the worth is within the functionalities and fashionability of the protecting know-how. It’s embedded with options like LED lights, 3-speed followers and noise-canceling headphones that search to resolve a listing of complaints that make facial overlaying uncomfortable for many individuals.

Will.i.am described the masks as having a “futuristic sci-fi film” inspiration, which was introduced by designer Jose Fernandez, the Ironhead Studio inventive artist behind masks designs for Spiderman, Black Panther and Tron.

“I think people will continue to wear masks and [if] masks like the Xupermask have other functionality, I think you’re going to [be] giving people an option,” Will.i.am mentioned.



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