Washington’s NFL team officially retires name and logo after sponsor backlash

A Washington Redskins helmet is seen on the sphere earlier than the sport between the Washington Redskins and the Philadelphia Eagles at FedExField on December 15, 2019 in Landover, Maryland.

Scott Taetsch | Getty Images

The National Football League team in Washington, D.C., will officially retire the team’s name and logo, the membership introduced Monday. A brand new name was not introduced.

The group, which had its name since 1932, launched a assessment of its name after companions and sponsors started to criticize the team for failing to acknowledge the sensitivity relating to the name and logo to Native Americans.   

“We want to keep our sponsors, fans and community apprised of our thinking as we go forward,” the team mentioned in an announcement. “Today, we are announcing we will be retiring the Redskins name and logo upon completion of this review. Dan Snyder and Coach Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years.”

Sponsors together with Bank of America, Nike, Pepsi and FedEx, which owns the naming rights to the team’s house stadium in Maryland, all got here out towards the earlier team name. FedEx purchased naming rights to FedEx Field in 1998 for $205 million in a deal that runs by means of 2025. Frederick Smith, the FedEx CEO, is a minority proprietor of the team. Last week, tech large Amazon additionally pulled merchandise from its website, becoming a member of mega retailers Walmart and Target.

Fanatics, which is the unique producer and distributor for Nike-branded NFL merchandise, instructed CNBC it’s going to proceed to promote the Washington team’s merchandise with the unique name and logos at lowered costs till its stock runs out.

Team proprietor Dan Snyder had beforehand mentioned he won’t ever change the name, telling USA Today in 2013: “It’s that simple. NEVER — you can use caps.” But Snyder modified his stance following social unrest within the nation after George Floyd’s loss of life on May 25.

–CNBC’s Jessica Golden contributed to this report.

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