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Volkswagen’s name change of U.S. operations to ‘Voltswagen’ was April Fool’s marketing prank


German automaker Volkswagen is not going to be altering the name of its U.S. operations to Voltswagen of America in spite of everything.

The information, which appeared to leak out on its U.S. media web site Monday and was formally introduced in a press launch Tuesday, was half of an elaborate April Fools’ Day joke, the corporate confirmed in a press release later Tuesday.

“The renaming was designed to be an announcement in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV,” stated Mike Tolbert, VW’s U.S.spokesman, in an emailed assertion.

The firm is anticipated to difficulty a follow-up announcement explaining the marketing technique by Wednesday morning, an individual accustomed to the plans stated.

The Wall Street Journal reported the prank earlier Tuesday, citing a Volkswagen spokesman in Wolfsburg.

An unfinished model of the preliminary press launch went out briefly on VW’s U.S. media newsroom web site Monday morning earlier than it was taken down. Media retailers, together with CNBC, reported it as information after it was confirmed by unnamed sources throughout the firm, who apparently lied to a number of reporters.

The launch stated the name change is anticipated to take impact in May and known as the change a “public declaration of the company’s future-forward investment in e-mobility.” It stated Voltswagen will probably be positioned as an exterior badge on all EV fashions, with fuel autos having the corporate’s iconic VW emblem solely.



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