This Pune-based Startup Develops a Safety Shield for a Glass While Drinking Out

Warrier Safe Shields (OPC) Pvt Ltd was launched in August 2020. We are publishing an interview with Mr. Rohit Warrier, founder and director of this startup.

What is the issue you are attempting to resolve? Please share with us any insights that led you to consider that that is a large enough drawback?
With Sippline we’re addressing a very actual and important drawback of hygienic consumption of drinks in public locations. How usually have you ever requested for a glass to be modified or polished the rim of the glass earlier than partaking your drinks.

While these gestures make you psychologically really feel higher, they don’t forestall you from catching infections unfold via cross contamination. Sippline the ingesting defend does. It takes the ifs & buts out of the equation and allows you to take pleasure in your beverage with a peace of thoughts like by no means earlier than.

About the founders
A serial entrepreneur and founding father of Warrier Electronics (WEFIRE) and Warrier Sicura, Rohit Warrier is a passionate individual pushed to carry a optimistic change in each trade he touches. Having delivered to gentle the significance of fireside suppression with WEFIRE and Warrier Sicura, he has now turned his consideration to oral hygiene.

His innate drive to innovate coupled together with his hospitality background fired the thought of relooking at oral hygiene in a novel method that discovered expression in Sippline™ – a protecting defend between your lips and the rim of the glass. It ensures regardless of the place you drink & what you drink lips contact a sterile, clear floor. Designed for Glassware, Sippline is prone to change the best way folks take pleasure in a drink out of their properties.

Rohit Warrier, founder and director of Warrier Safe Shields (OPC) Pvt Ltd

An IHM graduate, with a diploma in Fire& Industrial Safety engineering, and 12+years of expertise beneath his belt, of which 10+years have gone into forming & main organizations

List all of the names of the core Team Members, together with their Designated Roles – How you see them evolving over time. What can be every of their Skill Sets? – Elaborate additionally if any of the workforce members has a particular area experience.
Sure. They are:

  • Suruchi Kakkar Khanna: HR and Finance: Although Suruchi is from an HR background, her capacity to provoke, take cost and lead; mixed with a curiosity to be taught and execute issues out of her area has led her to be an asset in our workforce in a noticeably brief interval. She is organized, devoted with possession targeted on outcomes.
  • Sheela Mishra: Operations in cost: Like Suruchi, Sheela is a multi-talented character. Street good, humorous and a wanna-be standup comic, she has her distinctive method of discovering options to a drawback. Her earlier expertise with multi-national firms reminiscent of Eicher and MAN vans has helped carry professionalism to the workforce and its tradition.
  • Rahul Kamble – Director (Warrier Sicura Pvt Ltd): Rahul’s expertise in establishing a bakery manufacturing unit brings with it the flexibility to face the surprising, an on a regular basis prevalence in a start-up. With his calm and composed manner, he understands folks properly. He is the go-to individual to type any inside conflicts inside the workforce. He retains the workforce cemented collectively beneath his steering. Rahul is apt in analyzing the client mindset, thus serving to the corporate make knowledgeable selections.

Tell us concerning the Product / Solution. How did you get your first buyer? Explain the way you went concerning the Product-Market Fit Process.
Glass hygiene in a public place has at all times been questionable, whereas a few of us surreptitiously discover methods to scrub the rim, a massive variety of folks flip a blind eye.  Rohit Warrier of Warrier Electronics recognized this hole in oral hygiene. Using his Hospitality background to his benefit got down to discover a resolution.

Sippline™ was his reply setting a new commonplace and a benchmark in oral hygiene, a protecting defend between your lips and the rim of the glass. It ensures regardless of the place you drink & what you drink, your lips contact a sterile, clear floor.

Designed for Glassware, Sippline™ is envisaged to vary the best way folks take pleasure in a drink out of their properties.

Sippline™, introduced to the world in August 2020 is a product diversification in oral hygiene from Warrier Safe Shields, a new enterprise from the home of Warrier Electronics (WEFIRE) a famend identify in fireplace suppression options.

For the product-marketing match, we’re initiating outreach program to make folks conscious of the advantages of Sippline.

What is your USP? What is the perception that you’ve got about this market, which nobody else has? Uniqueness about your Startup.
Introducing a Novel and patent pending product in a market that has a sure want of the product, in itself is its USP. We have the primary movers’ benefit with a robust product, arrived out of quite a few trials, re-work, design adjustments, and engineered design components. Not to neglect the considerate aesthetic components present in Sippline.

This modern product enhances private hygiene and following are the options of Sippline

Sippline™ Safety:       

  • Sterilized and freed from disease-causing micro organism
  • Avoids cross contamination
  • Enhances private hygiene
  • No human contact after sterilization, till it’s opened by the person for use!

Sippline™ Style:

  • Smooth end to copy the texture of glass/ cup
  • Multiple coloration selection for differentiation inside relations


  • Food grade materials
  • Heat resistant
  • Reusable (by similar particular person)
  • Recyclable
  • Odorless
  • Dishwasher pleasant
  • Non-Toxic BPA free (Bisphenol A)


  • Medical grade sterilized packaging
  • Special inks on packaging for Sterilization Identification with color

What have been your assumptions if you entered the market, studying that you’ve got? Who in your thoughts is your very best buyer? Do you have got at the very least one in every of them signed up?
The idea of a hygienic ingesting defend is altogether new not simply in India however wherever on the planet. We mainly received into the market with a main intestine feeling and suggestions from some 50 to 100 odd folks. There was a clear hole in the best way we drink and a actual drawback with no commonplace resolution. I personally confronted the issue therefore it was simple to persuade my intestine that we have to do one thing about it. My hospitality training actually helped.

Ideal buyer is she or he who goes out eating, thus it imply, virtually everybody particularly within the city space. Having stated that, we’re concentrating on accommodations as our very best clients since it could be simpler for the diners to get a service and a Sippline from the place they’re eating out.

What has been your largest failure as an entrepreneur and what did you be taught from it??
Having like-minded companions and workforce members is essential. Six years again, I teamed up with 4-associates to begin an internet dhobi platform (Dhobi Express) with inhouse laundry service. Back then if we had pursued the enterprise, we might have been the pioneers in remodeling the casual laundry service into an organized laundry service, managed via an app. Our concepts have been forward of time. We had deliberate a GPS enabled supply of the laundered garments to shoppers wherein, the software program would resolve the very best route and the motive force wanted to observe real-time route map. Features reminiscent of pockets and real-time standing replace of the service and many others. have been inbuilt in our software program – they weren’t common options 6-years again.  Well, the good thought received nowhere & that was my first studying – the core workforce must align ideologically and professionally – realizing when to maintain variations apart for the bigger aim.

 Second, was – An organization can succeed, solely, if there’s one individual on the helm! There may very well be numerous leaders in numerous roles nonetheless, a couple of decision-makers on the prime will end in failure.

Not getting Dhobi Express to maintain for greater than six months has been my largest failure and studying!

How are you pricing the Product? What is the logic behind it? What is the mannequin you might be following – Free / Freemium / Premium and many others. ? Explain your thought course of.
Cost base pricing with the intention of maximizing worth for the client, Sippline has been priced to suit each pocket .

Currently out there on Amazon & Warrier Electronics web site – Sippline is available in packs of two, 5 and 10 at a value vary of Rs 131, Rs 288, Rs 509 respectively.

Please inform us concerning the buyers (if any)
Right now, the corporate is bootstrapped and is self-funded

Is there any attention-grabbing success story of your startup? If sure, please write about it?
My different enterprise Warrier Electronics (WEFIRE), based ten years in the past, is funding the Sippline venture and its new entity Warrier Safe Shields.

To be sincere, in its first 2-years of its inception, Warrier Electronics didn’t see a billing of a single rupee. It was pointless to speak about income when there was no sale! Yet the assumption that there’s gentle on the finish of the tunnel saved me going. From then to now, due to the perseverance of everybody concerned, we’re not solely capable of stand on our personal however fund our initiatives.  Today, we’re the main suppliers of fireside suppression system in India for the Machine device trade, with a number of OEM’s as our clients, this for me is success. I don’t come from a fireplace background. Most of the on my studying has been on the job whereas operating my enterprise.  I consider is one is dedicated & targeted on his aim with dedication, come what could, no matter the variety of failures, you’ll obtain your aim. Every failure motivated me to extend my efforts every time.

Since inception, give us a sense of the worth of enterprise completed by your enterprise? Please clarify intimately.
It is troublesome to calculate the worth of any enterprise within the present pandemic situation however for a start-up with a new product and a completely new idea, an inconceivable ask.  Changing a behavior is hard sufficient getting folks to type new habits will take time. SIPPLINING a SIPPLINE can also be a behavior, it’ll take a while earlier than everybody naturally SIPPLINES their drinks and Sipplining turns into a behavior.

However, what we are able to worth Sippline for is the market suggestions, since its introduction 2-months again, which has been extraordinarily optimistic, be it from a hotelier or an end-user and even the media publications. People who’ve skilled it or adopted it have been Wowed!

What is the massive image of your startup? Is this Product/service resulting in one thing larger? If so, how?
We consider with Sippline the issue addressed is a important one, that most individuals know of however will not be fairly conscious. We have tackled a huge lacuna in hygienic ingesting that has been begging to be addressed with a easy and really cost-effective resolution. It has the facility to vary how folks devour drinks in public locations.

Who do you understand as Your Competition? How do you differentiate your self with them?
Currently there aren’t any rivals within the World for Sippline, because it’s a distinctive product that addresses a enormous hole in oral hygiene and enhances ingesting hygiene in public locations.

What can be your aim to perform within the subsequent six months? Any different info you want to share?
Any new idea in its nascent stage is about fixed training greater than promoting. Our aim may even be about educating people and the hospitality trade, together with creating consciousness concerning the availability of a product to boost ingesting hygiene with Sippline.

What message do you wish to convey to fellow entrepreneurs?
Stop pondering and begin appearing! Do not be a sufferer of worry of the unknown. 

Many entrepreneurs and companies fail as a result of they over-analyze a state of affairs, thus complicating their ideas, leading to confused, delayed and sometimes hampered determination making and find yourself dropping time. Follow your intestine improvise as you progress. Starting is essential. 

I observe my recommendation. Once an thought germinates, I’m fast to pursue it and transfer to execution. My motto is ‘start working on it RIGHT NOW! ‘Thoughts such as later, tomorrow, next week, dekhtehai’ are the seeds of imminent failure. 



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