This Bootstrapped Rural Startup From Rajasthan Disrupts the Furniture Industry With Sheesham Wood Products

India is ranked as the fifth largest marketplace for furnishings merchandise in the world. Even although there are large ballplayers like Urban Ladder, PepperFry, IKEA, Damro, and many others., making a major impression on the city facet, there are nonetheless many small and medium manufacturers doing good enterprise.

According to a report printed in GlobalNewsWire, the Indian Furniture market is anticipated to garner round 61 billion USD by 2023.

Saraf Furniture is an completely on-line retailer coping with primarily stable Sheesham wooden furnishings. They present a variety of merchandise, together with Beds, Dining tables, Sofas, TV items, and many others.

Saraf Furniture is a first-rate instance of bringing conventional home-based furnishings enterprise to higher heights by means of perseverance, arduous work, and nice use of the newest expertise.

How it began?
The journey dates again 40 years in the past when the household of Raghunandan Saraf was buying and selling stable Sheesham wooden furnishings to native companies of their house city, Sardarshar, a small village in Rajasthan. Since his childhood days, Raghunandan Saraf, the founder & CEO of Saraf Furniture, used to assist his father in his furnishings enterprise, together with conferences, commerce exhibits, and many others. After finishing his MBA from SRCC, Delhi, he went again to his hometown to revamp his household enterprise. In April 2014, he began Saraf Furniture, a web based market to purchase modern-day furnishings at reasonably priced costs.

Raghunandan Saraf, Founder & CEO – Saraf Furniture

Obstacles Faced During Their Long Journey
There is a well-known saying that goes like, “Obstacles do not block the path, but they are the path.” A real entrepreneur feels that obstacles and hurdles will solely make you stronger and, in a manner, they confronted numerous obstacles. But since Raghunandan was captivated with this enterprise, they have been in a position to get again up and working, each time they have been slowed down. And it will be actually powerful for any newcomer in opposition to the giants in the enterprise.

Breakthroughs in Their Long Journey
Raghunandan believes that there’s not a single occasion that may be claimed as a breakthrough. The thought of changing his household enterprise into a web based market by means of the use of the newest expertise was a significant breakthrough. He believes this can be very essential to maintain monitor of the product-market match course of all the time to maintain tabs with the buyer necessities. One day your merchandise will likely be extremely wanted, and the very subsequent day, a competitor product is perhaps in nice demand due to some added options. Hence, he thinks his evaluation and market analysis is all makes Saraf Furniture considered one of the main manufacturers in the nation.

USP For Success
Their USP (Unique Selling Proposition) is promoting fashionable furnishings made utilizing stable Sheesham wooden. And Saraf Furniture doesn’t procure merchandise from different producers however create merchandise in their very own manufacturing unit. Hence, they’re additionally producers in addition to on-line retailers. And they at all times imagine that buyer comes first and try arduous to fulfill the wants of their clients.

Solid Wood Dalton Sofa Set

Another benefit with Saraf Furniture is that present simple finance choices to its clients together with pan-India delivery without spending a dime.

Solid Wood INDIANA WoodLog Bed

All Saraf Furniture merchandise additionally include a lifetime termite resistant guarantee as properly.

Solid Wood Indiana Live Dining Set

Saraf Furniture – Market Results
Saraf Furniture is an organization that isn’t funded by any exterior enterprise capitalists, however a household enterprise revamped to the present market necessities. Raghunandan Saraf used his personal investments together with assist from his members of the family to start out this on-line market for furnishings.

Saraf furnishings was quick and agile in assembly their targets by following a buyer centric strategy. They goal to seize the market very quickly. They have grown magnificently in the previous 12 months and their under point out figures articulate that.

  • Current Account Valuation: 13 million USD , i.e 90 Crores INR Approx
  • On a mean they’ve 1.three million partaking on-line retailer guests every year
  • Orders Executed up to now: 15000+ (greater than 12 lakhs merchandise)

Saraf Furniture – Future Plans
According to Raghunandan Saraf, they’re planning to develop their enterprise throughout the metro cities and different tier-1 and tier-2 cities in India. Currently, Saraf Furniture is current in 5 places and dealing in direction of increasing its enterprise operations to greater than 10 facilities.

Saraf Furniture is a bootstrapped startup. They completely depend on their financial savings and income to function and develop their enterprise. They goal to develop their enterprise with none enterprise capital or exterior funding in the future.



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