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This Bengaluru Based Startup Aims to Be India’s Online Hub for Vegan Food




Vegandukan is a market for vegan & moral merchandise. It’s a platform for those that take the utmost care concerning the affect their enterprise has on all lives. It was launched in December 2019. We are publishing an interview with Mr. Sagar N Mehta, Founder & Partner, Vegandukan.

Q.: What is the issue you are attempting to clear up? Please share with us any insights that led you to imagine that this can be a sufficiently big downside.
I’ve been vegan and inclined in direction of animal rights for the previous 6 years. The zeal to contribute to this sector so as to make lives simpler for aspiring vegan plant-based customers is what led to the formation of Vegandukan.

As extra centered plant-based/natural companies had been beginning, I acknowledged the necessity of a curated platform which may also help such enterprise individuals to promote their merchandise. There was not any such market and so thought it’s going to be an awesome worth addition if not immediately then in coming years.

I’ve all the time adopted world traits since I turned vegan. I knew it was going to rework the best way we eat and take into consideration our meals and different animal sourced merchandise. After about 12 months of analysis, I made a decision {that a} market will make a variety of sense which caters solely plant based mostly and considerate merchandise.

I feel that none of us can deny that cruelty free and properly nourished dwelling is an effective manner to lead life. While a number of could not take it to be an issue, some do understand that animal rights are as crucial as human rights and therefore the issue is not only want associated but additionally one thing that wants to be resolved throughout the system and society as an entire.

Q.: Please inform us concerning the founders

Sagar N Mehta, Founder & Partner, Vegandukan

I (Sagar N Mehta) began Vegan market (earlier it was vgungho.com) as its Founder after leaving my full-time work. Earlier, I had been main e-commerce start-ups in a distinct segment phase. I’ve carried out Industrial manufacturing engineering from Jawaharlal Nehru National College of Engineering and MBA from School of Petroleum administration.

My co-founder Nirav Bhavsar was my spouse’s ex-colleague and a well-rounded enterprise individual. He favored the idea and in about 2 months of frequent communication he agreed to be part of arms. Nirav comes with 20+ years of know-how expertise and served senior positions in MNCs. He is presently related to UK based mostly Fintech as CTO and runs his personal software program improvement firm. He is properly versed within the know-how space together with managing extremely mission crucial advanced platforms and newest know-how stack.

Q. : List all of the names of the core Team Members, together with their Designated Roles – How you see them evolving over time. What could be every of their Skill Sets? – Elaborate additionally if any of the staff members has a selected area experience.

The First teammate was Vimlesh Dixit, my ex-colleague, who wished to set-up his personal company in digital advertising and marketing however later he thought he would somewhat be part of us. As he had a variety of issues already thought of when it comes to progress technique for early-stage manufacturers, it turned an awesome synergy.

He launched Vishal Rajak who took over operations. So, that is how the core staff was constructed and we’re hands-on individuals. We imagine it’s wanted to keep lean and make most of our capabilities and bandwidth.

A Strategic advisor, Jinesh Shah is 37 years of age. He has co-founded an analogous enterprise within the USA and comes from quite a lot of consulting roles in plant based mostly and various protein business.

When we discuss concerning the staff’s alignment with mission- Idea of the Vegan motion, it’s rational. It solely takes a couple of minutes of focus to comprehend why society has to change the best way it ignores the identification of Animals or somewhat will get fooled by the large companies’ adverts. Team has voluntarily lower down on their animal-based merchandise and this brings satisfaction that the work we’re doing is exhibiting constructive outcomes.

Q.: Tell us concerning the Product / Solution. How did you get your first buyer? Explain the way you went concerning the Product-Market Fit Process.

Vegandukan is a plant based mostly and vegan manufacturers e-commerce aggregator. We take pleasure in bringing all of the vegan and plant-based merchandise collectively on one platform. Giving individuals huge selections will make the motion of considerate consumption – stronger and extra enjoyable. We concentrate on buyer consolation and selections they want. That has made a superb product- market match for Vegandukan. They simply love the varieties and new launches we do from time to time.

Q.: What is your USP? * What is the perception that you’ve got about this market, which nobody else has? Uniqueness about your Startup.

We in all probability have the most important assortment of vegan/plant based mostly merchandise in India. We intensely work on creating a listing of plant-based merchandise and perceive buyer’s ache factors. Especially Mock meat and Dairy alternate options. We attempt to simplify the necessity of plant based mostly and flexitarians as a lot as attainable by not limiting ourselves to solely a metropolis however accessible to Pan India. Basically, wherever there’s a pin-code we would like to ship even when we should personally go to India put up workplace. We have greater than 50% purchasers who’re non-vegans, attempting to lower down dairy and meat.

One key about our market is that we work in a distinct segment space however with consciousness if not utterly, a significant inhabitants can work in direction of adapting a extra plant based mostly meals of their lives. Which is step one to progress?

We strive to cost prospects as competitively as attainable as compared to amazon and large basket. Yes, we don’t get scale like them however we work actually exhausting to make it very robust for prospects to select them over us.

Q.: What had been your assumptions once you entered the market, studying that you’ve got? Who in your thoughts is your splendid buyer? Do you could have not less than one among them signed up?

I had researched the market extensively and furthermore being myself vegan for 6 years earlier than beginning Vegandukan, I knew that I’m coming into a playground the place the gamers are new and never many are even eager to play the sport.

Our actual splendid shopper is somebody who’s acutely aware about rising plant based mostly merchandise to enhance one’s personal properly being and planet’s too.

We have quite a few such prospects who should not simply resolutely trusting us however to the very core share our imaginative and prescient.

Q.: What has been your greatest failure as an entrepreneur and what did you be taught from it??

I feel now we have made many errors alongside the best way however luckily might rectify them with out a variety of price affect. Tech choice, Naming the model, Inventory projections, Team constructing and so forth. We learnt that now we have to preserve the purchasers and our sellers within the middle and take into consideration every little thing. The prices spent at occasions will get over compensated when selections are made conserving highest stakeholders in middle.

Q.: How are you pricing the Product? What is the logic behind it? What is the mannequin you might be following – Free / Freemium / Premium and so forth. ? Explain your thought course of.

We are right into a typical FMCG enterprise, so margins are tight. We have our commerce margins 15%- 25%.

We strive to cost prospects as competitively as attainable as compared to amazon and large basket. Yes, we don’t get scale like them, however we work exhausting to make it very robust for prospects to select them over us.

Q.: Please inform us concerning the buyers (if any)

We are self funded and fairly quickly we’ll begin wanting for funding to speed up our enlargement plans.

Q. : Is there any attention-grabbing success story of your startup? If sure, please write about it. ?

We began from a small rented flat. It was began with a couple of of the fast paced merchandise that are wanted on a regular basis by vegans. Many occasions, I used to choose up the merchandise from passenger buses coming from Pune and as they had been chilly chain merchandise, the identical day we had to distribute. We had a fridge to spare at dwelling and a small room the place we used to retailer all of the merchandise. It was my dream of beginning an organization from a storage which turned kind of actuality on the fourth ground.

It was a tricky highway however with large efforts by staff and buyer’s love we saved seeing appreciable surge so as volumes and motion, we had to pass over the flat earlier than it began turning into a disturbance for residents. Now now we have moved right into a 2000 sq ft. warehouse cum workplace and it appears this might be not sufficient in a couple of months. These small steps are what made up our journey.

Q. : Since inception, give us a way of the worth of enterprise carried out by your enterprise? Please clarify intimately. (e.g., What is the present turnover? From Launching until date whole no. of tourists on web site/individuals registered/enquiries and enrollment and so forth.)

We have grown 20+ occasions since now we have began Vegandukan and we really feel we’re but to contact the glass ceiling.

Q. : What is the large image of your startup? Is this Product/service main to one thing larger? If so, how?

Our solely plan is to attain out to extra individuals and concentrate on making our service and messaging formidable so individuals know the merchandise we’re providing. Getting close to the purchasers, giving them selections and giving them the perfect deal is our focus at a strategic stage. We are centered on turning into probably the most wanted platform for plant based mostly and considerate merchandise. Yes, acutely aware consumerism and equality with out biases is a giant factor on the earth now and we’re onto one thing actually significant.

Q.: Who do You Perceive as Your Competition? How do you differentiate your self with them?

We are an e-commerce aggregator however in a really area of interest market. The competitors is restricted however sure robust. Brands like Amazon and Flipkart which have a bigger workforce take up the tempo however now we have curated product traces and solely zeal to be focussed on plant based mostly life-style which differentiates us.

Q.: What could be your objective to accomplish within the subsequent six months? Any different data you prefer to to share?

We goal at creating a much bigger catalogue of plant based mostly merchandise within the coming months. We have already got the most important assortment of vegan/plant based mostly merchandise in India. Especially Mock meat and Dairy alternate options. But the target can be to unfold consciousness across the similar.

Q.: What message would you like to convey to fellow entrepreneurs?

2020 has been extraordinarily robust for the startups area apart from a couple of sectors. Hence, I feel collaborations and centered advertising and marketing will be the important thing for progress in 2021. Let’s be assured that rising techs and shopper areas may have sooner progress in coming occasions.

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