Super Bowl posts worst viewer ratings since 2007

Fans sit amongst cardboard cutouts earlier than Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs at Raymond James Stadium on February 07, 2021 in Tampa, Florida.

Kevin C. Cox | Getty Images

The numbers are in, and the National Football League’s greatest recreation of the yr — throughout this season of Covid — didn’t high 100 million viewers this yr.

Super Bowl LV attracted 96.four million viewers for ViacomCBS on Sunday, the corporate introduced Tuesday, because the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9. It’s the bottom watched Super Bowl since 2007, when the Indianapolis Colts performed the Chicago Bears, one other CBS broadcast. That recreation attracted 93.1 million viewers, in response to Octagon’s media division knowledge supplied to CNBC.

Research agency Nielsen, which handles TV viewership knowledge responded on Monday afternoon to inquires concerning the delay in releasing the data. In a assertion to Deadline, a spokesperson mentioned the metrics would come with out of dwelling (OOH) numbers. Those numbers signify TVs in locations like bars and eating places and increase viewership knowledge for the NFL.

Even although the general viewership totals had been a disappointment, CBS did tout development in web streaming of the Super Bowl. The firm mentioned the stream averaged 5.7 million viewers per minute. The recreation streamed by way of CBS’s All Access service. Later this yr, All Access will change to Paramount+, ViacomCBS’s new streaming service that’s designed to tackle leaders like Netflix and Disney+.

Bucs quarterback Tom Brady continued climbing the NFL report books together with his seventh championship and topped Super Bowl MVP for the fifth time. Brady completed the sport with 201 yards on 21-for-29 passing and three touchdowns, together with connecting with tight finish Rob Gronkowski on two of the scores.

But the sport wasn’t as shut as initially projected regardless of two dynamic quarterbacks in 43-year-old Brady and the Chiefs’ 25-year-old Patrick Mahomes. The Chiefs did not rating a landing and had been outscored 31-6 after placing up the sport’s first factors through a discipline objective.

The CBS app had points in the course of the recreation, which may have had a unfavourable impression on the ratings.

Kansas City Chiefs’ Patrick Mahomes in motion, Super Bowl, Raymond James Stadium, Tampa, Florida, February 7, 2021.

Shannon Stapleton | Reuters

Dan Cohen, senior vp of Octagon’s world media rights consulting division, mentioned the agency monitored its personal viewers metrics throughout Super Bowl LV. Octagon’s knowledge confirmed the sport had a cloth impression on viewership, and since shut video games maintain audiences, viewership doubtless peaked when the Bucs had a 7-Three lead.

Audience numbers dropped because the lopsided rating elevated, and for essentially the most half continued to say no by way of the remainder of the sport.

This marks the second time in three years the sport didn’t eclipse 100 million TV viewers. The 2015 recreation between the New England Patriots and Seattle Seahawks stays essentially the most watched recreation with roughly 114 million viewers.

Brady’s final Super Bowl win in 2019 whereas with the Patriots generated roughly 98.2 million viewers; the bottom since 97.5 million tuned into the 2008 Super Bowl.

Cohen credited the general manufacturing and presentation of the sport, which included a message from President Joe Biden and first woman Jill Biden, a poem from Amanda Gorman, and a efficiency from musical pop star The Weeknd.

“All things considered, the fact this game got played is nothing short of a miracle,” Cohen added. “And the fact that you had Brady and Mahomes in the storylines going into it was the NFL’s greatest dream.”

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