The thought behind Personera was an epiphany that occurred when Sheraan Amod, a social networking and tech evangelist met Jaco de Wet, an industrial engineering grad and publishing fanatic.
Personera, an online to print firm combining the most effective parts of Facebook and personalised digital print was based quickly after. With backing of angel traders, the startup launched publicly in November 2009.
What makes your organization distinctive in its business?
We had been the primary firm on this planet to launch a Facebook personalised print calendar that mechanically features a person’s photographs, mates’ birthdays, and occasions.
We are distinctive as a result of:
1) Using Facebook Connect, we’ve got made it quick and straightforward for folks to personalize print tangible print merchandise with their Facebook content material.
2) Our new scalable and distributed manufacturing course of permits us to supply merchandise at a community of web sites around the globe, whereas our opponents are tied to a single manufacturing/print companion.
Future plans for the corporate?
By combining Facebook with the newest digital print know-how, we plan to reinforce on a regular basis media resembling calendars, playing cards, photobooks, planners and magazines.
We imagine within the particular person’s must take pleasure in a tailor-made expertise with all of their media (not simply on-line). That’s why we referred to as our firm “Personera” – as a result of we’re shifting into the “Personalization Era”.
What was the start-up price range?
For the primary 6 months the corporate was bootstrapped on lower than $10,000.
Thus far the corporate has obtained $185,000 from angel traders.
Founders and Ages:
Sheraan Amod (Co-Founder & CEO): 24
Jaco de Wet (Co-Founder & COO): 26
Michael Champanis (Co-Founder & CTO): 26