Sports agent Rich Paul joins former Nike execs to start marketing agency Adopt

Sports agent Rich Paul seems on after the sport between the Miami Heat and the Charlotte Hornets at American Airlines Arena on March 11, 2020 in Miami, Florida.

Michael Reaves | Getty Images

Rich Paul, the sports activities agent greatest recognized for representing NBA star LeBron James, has joined former Nike executives to start a minority-owned marketing and inventive agency named Adopt.

The agency goals to assist corporations within the sports activities and wellness trade increase their audiences via model marketing. Among the Nike alumni partnering with Paul is David Creech, who led product and model design for the shoe vendor and Michael Jordan‘s firm.

Creech instructed CNBC Adopt will concentrate on model constructing in order that corporations can higher relate to athletes and shoppers. Adopt will cost an agency-marketing charge for his or her companies.

“There is this opportunity we believe that exists in the sports and wellness space that we can come in, identify and uncover market opportunities,” Creech instructed CNBC in an interview.

Creech has labored on branding for athletes together with Tiger Woods, James, and Kobe Bryant. He will lead the design, model, and product division at Adopt. Nicole Graham, who served as vice chairman of world model marketing at Nike, will head technique and model, and Josh Moore, one other Nike veteran, will oversee digital and design.

David Creech, co-founder of marketing agency Adopt.

Source: Adopt

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