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Sometimes the Best Game Plan Is No Game Plan, Says Kristin Cavallari


The TV persona and entrepreneur reveals her fearless method to launching.


2 min learn


Why did best-selling writer and TV persona Kristin Cavallari resolve to launch her personal ? “I had this fire in me to prove everybody wrong!” she says.

Cavallari is the CEO and founding father of Uncommon James, a -based life-style model, and explains that earlier than beginning her personal factor, she confronted frustration engaged on capsule collections in the vogue world. “At end of the day, I didn’t have the complete creative freedom to do what I wanted and I was essentially answering to a team of people. And I felt as though I really understood my girl, my customer, because she is me. And I felt as though I was constantly running up against a wall and I just wanted to do what I wanted to do.” 

And so she went for it, admittedly a bit blindly. “I did not go to , I did not launch Uncommon James with a — I simply launched!”

She says she did not set KPIs and do all of the issues a enterprise is “supposed to do” as a result of, she laughs, “I didn’t know what all of that stuff was!”

But that was the fantastic thing about it for her. “I was just doing it because I was excited about it and wanted to get it out there.” Her method has labored out simply nice for Cavallari. Uncommon James now has over 90 staff and places out quite a lot of life-style merchandise that pulled in over $20 million in income final 12 months. No plan? No drawback!

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