San Francisco-based gaming startup Krikey now backed by Jio Platforms, launches new AR game called Yaatra – Business News , Firstpost

Twin sisters launch a new augmented actuality cellular gaming software in mild of recent funding.

Jio Platforms, the largest telecom operator in India and which has raised over $20 billion from Facebook, Google and different excessive-profile buyers this 12 months, is main a financing spherical of a San Francisco-based startup that develops augmented actuality (AR) cellular video games. Jio has led the Series A fundraising of Krikey, based by sisters Jhanvi and Ketaki Shriram, the corporate confirmed on 2 December 2020. They didn’t disclose the scale of Krikey’s Series A spherical.

Krikey has beforehand not disclosed any financing rounds and Jio additionally didn’t share who else participated in Krikey’s new spherical.

As a part of the announcement, Krikey has launched Yaatra, a new AR game that invitations customers to step in an motion-journey story to defeat a monster military. “Using weapons such as the bow and arrow, chakra, lightning and fire bolts, players can battle through different levels of combat and puzzle games,” mentioned Krikey to techcrunch.

Krikey has developed two extra video games, together with Gorillas, a game the startup developed in partnership with Ellen DeGeneres’s wildlife basis.

“We believe AR has a huge potential in not just gaming but in many other industries to disrupt the way people interact with the world around them. We are very excited to use the phone as the window back into the natural world and hope that people’s experiences in empathising with birds and gorillas and different ecosystems will encourage them to start to take real-world conservation behaviour changes,” mentioned Jhanvi in an interview with Cheddar final 12 months.

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