Rolls-Royce hits new sales record in the first quarter as the wealthy demand luxury cars

Rolls-Royce Ghost


Rolls-Royce Motor Cars had its finest quarter in its116-year historical past, setting a sales record in the first quarter as the world’s wealthy snapped up its $330,000 SUV and different fashions.

The luxury automotive firm, which is owned by BMW, delivered 1,380 cars in the first quarter, up 62% from the identical quarter in 2020 as the pandemic began impacting sales and manufacturing. The quarter set a record for the firm, surpassing its earlier excessive in 2019.

The firm mentioned demand is very sturdy for its the Cullinan, its almost 3-ton SUV that begins at $335,000 however usually sells for over $400,000 with choices and customizations. Sales are additionally sturdy for its new Ghost mannequin, which begins round $332,000 and has an optionally available LED inside roof to simulate a starry sky.

Rolls-Royce’s record-breaking quarter gives the newest signal that the world’s wealthy, who’ve added trillions of {dollars} to their wealth since the begin of the pandemic because of rising markets, are able to spend. Other high-end automotive corporations, like Bentley and Lamborghini, have additionally seen sturdy current sales.

Rolls-Royce mentioned demand continues to stay sturdy “with order books extending well into the second half of 2021.”

“We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements,” CEO, Torsten Muller-Otvos, mentioned in a press release.

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