TechSamvadDec 16, 2020 11:49:09 IST
Reddit, an online community platform for dialog and human connections has acquired short-form video app Dubsmash. The monetary particulars of the deal haven’t been disclosed but. Dubsmash will deliver two key strengths to Reddit. First, Dubsmash’s mission is exclusive amongst social platforms, and is aligned with Reddit’s personal mission of bringing community and belonging to everybody on the earth. Just as Reddit is a spot for content material you received’t see wherever else on the Internet, Dubsmash supplies a welcoming platform for creators and customers who’re under-represented in social media. Second, we’ll combine Dubsmash’s revolutionary video creation instruments into Reddit, which is able to empower Reddit’s personal creators to specific themselves in authentic and genuine methods which might be endemic to our communities, wrote Reddit in a weblog submit.
“Both Reddit and Dubsmash share a deep-rooted respect for how communities come together,” mentioned Steve Huffman, CEO, Reddit. “Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions. It’s clear that our missions closely align and that our community-focused platforms can coexist and grow as we learn from each other.”
“In our years of building Dubsmash, we’ve learned how video can spark creativity, unlock interactions, and deepen connections within communities” mentioned Suchit Dash, Head of Dubsmash. “We want to continue our journey to bring best in class video products to our users, and now Reddit users. We believe in the idea of connecting creators around interests and topics, something Reddit has pioneered, in our growing Dubsmash community.”
Teamwork makes the dream work! We’re thrilled to share our acquisition of video platform @Dubsmash. Reddit is the place communities come collectively to debate their favourite matters & video is an integral a part of this discourse.
Here’s how we’ll work collectively.👇 https://t.co/Oq6NuEnYHt
— Reddit (@reddit) December 14, 2020