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RailTel to launch content on demand service in trains, railway stations from this month – India News , Firstpost


RailTel has roped in Margo Networks, a subsidiary of Zee Entertainment, to present the CoD service onboard 8,731 trains and 5,952 railway stations

Representational Image. CNBC-TV18

New Delhi: The a lot-awaited Content on Demand (CoD) service in trains will likely be launched this month, a senior official of Railway PSU RailTel stated on Thursday.

The service includes infotainment in shifting trains by offering preloaded multilingual content which is able to embrace films, information, music movies, and common leisure.

To guarantee buffer-free providers, media servers will likely be positioned inside coaches, RailTel CMD Puneet Chawla stated in a press briefing. Passengers will likely be ready to take pleasure in excessive-high quality buffer-free streaming throughout private units and the content will likely be periodically refreshed.

The service will likely be rolled out onboard 8,731 trains together with 5,723 suburban trains and greater than 5,952 Wi-Fi-enabled railway stations. Pilot implementation in a Rajdhani and an AC suburban rake over Western Railway is in the ultimate stage of completion and testing.

The income share of Railway and RailTel is 50:50 with the PSU anticipating an annual income of a minimum of Rs 60 crore from the initiative. RailTel has roped in Margo Networks, a subsidiary of Zee Entertainment, to present the CoD service in trains and railway stations.

The challenge will likely be applied in two years and the content will likely be made out there each in paid and unpaid codecs for a contract interval of 10 years which incorporates the primary two years of implementation.

With an purpose to generate extra non-fare income, the Railway Board has entrusted RailTel with offering the CoD service to passengers in trains.

“Content on Demand will be available from this month and it will not only improve passenger experience but also increase non-fare revenue through multiple monetisation models,” Chawla stated.

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