Postmates teams up with retailers on delivery in Los Angeles just in time for the holidays

Postmates procuring app

Source: Postmates

Postmates mentioned Tuesday it’s launching a brand new retail platform forward of the holidays, permitting clients to get instantaneous delivery from clothes, dwelling, magnificence and wellness retailers, and permitting the delivery firm to broaden its attain.

The new platform will launch in Los Angeles, with the intent of in the end increasing to different cities subsequent 12 months. While Postmates has all the time had plans to department out from its core meals delivery enterprise, the coronavirus pandemic and upcoming holidays hastened the retail rollout, mentioned Mike Buckley, the firm’s new senior vp of enterprise. Buckley is a former Nike government who was employed to go the effort.

“Holiday shopping is a big driver of volume for merchants and so we wanted to get this solution to them as quickly as we could and help them tap into increased demand,” mentioned Buckley.

Customers in Los Angeles, Postmates’ largest market, can entry the channel by way of a brand new tab marked “retail” at the prime of the firm’s app. The preliminary launch consists of boutique shops like Estee Lauder’s Le Labo, dwelling items retailer Parachute Home and males’s clothier Buck Mason. Postmates hopes to draw vacation buyers who could be leery of visiting shops in-person.

In launching what the firm calls a “virtual storefront,” Postmates is tapping right into a largely unmined alternative that has arisen throughout the pandemic – permitting small companies, which have spent months both shuttered or scaled-down, the probability to promote their wares on-line with out the burdensome price of constructing their very own delivery platforms.

The launch additionally pushes Postmates, which is in the means of being acquired by Uber, additional into Amazon’s territory by providing clients an interesting different to the on-line retailer’s Prime transport: Instant delivery.

“We actually can deliver in some cases faster than Amazon,” mentioned Buckley. “… And the experience we’ve created helps create exposure to consumers. And then also creates an opportunity to deliver that product really rapidly.”

Other day-of delivery platforms are additionally testing out retail. Instacart not too long ago introduced a partnership with Sephora, whereas DoorDash — signaling a bid for vacation buyers — has a brand new deal with Macy’s to offer same-day delivery from 500 Macy’s and Bloomingdale’s shops throughout the nation by way of the retailer’s on-line platform.

“Consumer habits are changing fast amidst the pandemic,” mentioned Carly Brush, DoorDash’s director of retail. She mentioned customers need to know “how can they access the local shops in their cities that they used to visit in-person in hours, not days or weeks.”

The push into retail by same-day delivery corporations follows a flurry of recent offers that Postmates, Instacart and DoorDash have introduced not too long ago with drugstores and comfort retailer chains, resembling Walgreens and 7-11, to ship family necessities. Those partnerships level to yet one more enterprise alternative that arose for these platforms this spring — utilizing their digital marketplaces to attach pandemic-challenged shops to clients turning to digital procuring throughout the Covid-19 disaster.

While Covid-related closures have sharpened the want for clients to show to digital platforms throughout the holidays, Buckley expects that even after the pandemic ends, many shoppers will proceed to do leisure procuring on the platform.

“I think the shift for consumers to shop more and more online and the desire for kind of instant gratification of those purchases is something that’s going to increase and will stay, increase post-pandemic,” mentioned Buckley. “However, I do think that there’s this moment of increased demand, but also, I think it creates a little bit of a consumer pull to support local businesses.”

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