Popeyes to launch beignets nationwide for limited time as it doubles down on dessert

Popeyes’ Chocolate Beignets

Popeyes Louisiana Kitchen

Popeyes Louisiana Kitchen is including chocolate beignets to its menu nationwide to lure shoppers to its eating places throughout the vacation season.

The merchandise is a part of a broader menu technique from the fried rooster chain, which is owned by Restaurant Brands International, to extra repeatedly use desserts to appeal to prospects. The solely everlasting dessert on its menu is the cinnamon apple pie, however Popeyes additionally sells limited-time dessert choices, that are generally solely accessible regionally.

Starting Monday, the beignets, that are a deep-fried pastry that Popeyes full of Hershey’s chocolate, can be found for a limited time in three-, six- and 12-packs. The dessert is a well-known staple of New Orleans, the place Popeyes was based, though the chain now could be headquartered in Miami.

Popeyes examined the brand new merchandise in October in Boston and some different Northeastern markets to “particularly strong” opinions from prospects, in accordance to Sami Siddiqui, Popeyes’ president of the Americas.

But he stated it’s unlikely to surpass the success of its rooster sandwich, which was added to menus nationwide greater than a yr in the past. Popeyes has reported double-digit same-store gross sales progress each quarter because the sandwich’s launch, even throughout the coronavirus pandemic.

“I’ve been in [the fast-food industry] for almost a decade now, and I don’t think I’ve ever seen anything like the chicken sandwich across any brand, so I don’t know if I want to set expectations that high,” stated Siddiqui.

Shares of Restaurant Brands, which has a market worth of $27.9 billion, have fallen 5% to date this yr. Tim Hortons, the laggard of the corporate’s portfolio, has struggled to carry again espresso drinkers within the wake of the coronavirus pandemic.

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