Panera Bread’s new Margherita Flatbread Pizza
Panera Bread simply added flatbread pizzas to its nationwide menus as the coronavirus pandemic has pushed more of its customers to order carryout and delivery.
Starting Wednesday, chipotle rooster and bacon, margherita and cheese pizzas will be part of Panera’s different choices. The flatbread pizzas are giant sufficient to be shared and are created to journey nicely, irrespective of how lengthy delivery takes.
Eduardo Luz, Panera’s chief model and idea officer, mentioned the pandemic has led to a shift in customers’ conduct. More of them are eschewing its comfy indoor seating and selecting delivery or takeout for security causes. Drive-thru orders, for instance, have climbed by “high double digits,” in accordance to Luz. Panera, which is privately held by Krispy Kreme’s proprietor JAB Holding, is among the many many chains searching for to add more drive-thru lanes to its retailer footprint as a results of the Covid-19 disaster.
Delivery can be fueling gross sales. Luz mentioned that delivery orders have doubled in contrast with the identical time a 12 months in the past. And pizza on the menu may push these numbers even greater. Domino’s, Papa John’s and Yum Brands’ Pizza Hut noticed their gross sales soar throughout lockdowns as customers appeared for straightforward and cheap meal choices.
“We believe that flatbread pizza is a perfect fit for those channels,” Luz mentioned.
Panera’s efforts to slim down its menu earlier this 12 months helped make manner for the brand new flatbread pizzas, in accordance to Luz. Like McDonald’s and Taco Bell, Panera had to lower menu objects to scale back the workload for its kitchen employees, who had been additionally coping with the additional complexity of social-distancing measures.
The firm started testing the new menu merchandise final 12 months as a part of push for more dinner customers. Panera’s soups, salads and sandwiches had been too gentle for a night meal for some, so the corporate targeted on heartier fare, just like the flatbread pizzas.
Pricing will begin at $7.99.