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McDonald’s will launch 3 chicken sandwiches next month as it doubles down on chicken


McDonald’s Crispy Chicken Sandwich and Deluxe Crispy Chicken Sandwich

Source: McDonald’s

McDonald’s will launch three chicken sandwiches in February as it tries to succeed in new prospects with extra poultry on its menu.

Starting Feb. 24, shoppers will have the ability to purchase the Crispy Chicken Sandwich, Spicy Chicken Sandwich and the Deluxe Chicken Sandwich.

The fast-food large started testing the Crispy Chicken Sandwich in Houston and Knoxville, Tennessee, almost a yr in the past. The sandwich includes a fried chicken filet served on a buttery potato roll, topped with butter and pickles. The spicy model comes with a spicy pepper sauce, whereas the deluxe sandwich comes with extra toppings: shredded lettuce, Roma tomatoes and mayo.

In November, executives informed traders that they might enhance the variety of menu objects with chicken as a result of the class is rising sooner than beef. While the brand new chicken sandwiches are solely a part of that technique, Joe Erlinger, president of McDonald’s USA, stated on the time that the brand new choices will assist shoppers have a look at McDonald’s in a different way.

In latest years, privately held Chick-fil-A has leapfrogged different restaurant chains to develop into the third-largest within the United States by gross sales, lagging behind solely Starbucks and McDonald’s. Its chicken-focused menu has attracted new shoppers as it has expanded past its Southern base and heightened competitors with McDonald’s.

Other rivals have seen success difficult Chick-fil-A with a chicken sandwich, notably Popeyes. Since rolling out the merchandise almost a yr and a half in the past, the Restaurant Brands International chain has reported double-digit same-store gross sales progress each quarter, regardless of the coronavirus pandemic.

Shares of McDonald’s, which has a market worth of $162 billion, had been down 2% in morning buying and selling. The inventory completed 2020 up 8%.



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