A Marlboro cigarette.
Daniel Acker | Bloomberg | Getty Images
Marlboro mum or dad Altria is asking the Food and Drug Administration to assist it spread the word that nicotine doesn’t cause cancer.
CNBC on Thursday obtained a replica of a letter Altria despatched to the FDA asking the company to assist get the message out about nicotine as a part of a proposed promoting marketing campaign on the dangers of tobacco use.
“We have received the letter and will respond directly to the company,” FDA spokeswoman Alison Hunt advised CNBC in an e-mail.
Altria was not instantly out there to touch upon the matter.
In the letter, which was dated Feb. 25 and signed by Paige C. Magness, senior vp of regulatory affairs, Altria cited authorities research on the misperceptions about nicotine. It stated that clearing up such misperceptions would assist conventional people who smoke transition to noncombustible strategies of utilizing nicotine that are probably much less dangerous than merchandise with smoke.
Bloomberg News first reported on the letter Thursday.
While the overwhelming majority of Altria’s income comes from promoting cigarettes and cigars, it additionally owns a stake in vaping firm Juul and nicotine pouch model On!, and it markets IQOS, a smoke-free tobacco product that heats tobacco as a substitute of burning it, in the U.S.
There are at the least 60 carcinogens in cigarette smoke, however these newer merchandise ship nicotine with out the smoke.
As Altria’s regulator, the FDA can decide what claims it could actually make about its merchandise. The FDA has allowed Altria to market IQOS as offering customers with much less publicity to dangerous chemical substances than cigarette smoke.
Nicotine is the ingredient that makes tobacco addictive, and it could produce other unfavorable well being results. In its report, Bloomberg stated research have proven that nicotine can intrude with mind growth and start outcomes and acts as an agricultural poison in massive doses.