Lululemon CEO expects digital growth momentum to continue post pandemic

Lululemon Athletica CEO Calvin McDonald in an look on CNBC Tuesday stated he doesn’t anticipate the corporate’s gross sales momentum to decelerate with the arrival of Covid-19 vaccines

“We don’t see any dramatic impact in the reduction of the momentum in the business … there are a lot of drivers of growth within the marketplace,” he instructed Jim Cramer in a “Mad Money” interview. “I think there are some lasting [pandemic] inflection points across the guests.”

Like many different companies, Lululemon noticed its digital gross sales improve exponentially by the coronavirus pandemic. Lululemon reported a 94% growth within the class in its third-quarter, which ended Nov. 1, as shoppers spent extra on-line.

The athleisure put on retailer’s gross sales have been additionally buoyed by shoppers searching for to get lively with well being and wellness in thoughts, alongside a rising curiosity in consolation garments, McDonald stated.

“Those are all drivers that are going to continue moving forward post the pandemic,” he stated. “Combine those with momentum we have in the early stages of our growth and innovation, I don’t see any real material impact slowing our business down.”

Lululemon reported bringing in additional than $2.67 billion of income in its three fiscal quarters stretching early February by early November. While revenues from bodily shops depleted greater than 36% yr over yr throughout that interval, direct-to-consumer income has greater than doubled in that 9 month span.

Between the three quarters, Lululemon’s direct-to-consumer enterprise stories $1.56 billion of gross sales, up from $674 million in the identical span in 2019, offsetting brick-and-mortar losses.

In the U.S., the athleisure market may attain $105.1 billion in gross sales in 2020, primarily based on knowledge from Euromonitor International and Coresight. That quantity is a 9% decline from 2019, however the companies are projecting the market to develop about 6.5% yearly by 2023.

Innovation, omni-guest experiences and market enlargement make up Lululemon’s growth technique. The firm’s objectives are to double its males’s enterprise, double digital gross sales and quadruple the worldwide enterprise, McDonald stated.

“We’re early innings in our growth across all those levers, so we’re very excited about the future,” he stated.

Shares of Lululemon rose 1.05% in Tuesday’s session, closing at $356.07. The inventory is up 53.70% yr to date.

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Written by Business Boy


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