The co-founders of The Little Market talk about managing their enterprise in the face of the pandemic.
2 min learn
Lauren Conrad, co-founder of nonprofit truthful commerce store The Little Market, says the firm has seen a change of their clients’ focus since the pandemic hit. “Now more than ever, they are interested in the stories behind the products that they’re purchasing.” That’s been actually thrilling to Lauren and co-founder Hannah Skvarla, since the impetus for his or her enterprise was simply as a lot about the stunning works because it was about the international community of ladies artisans making them.
As you may think, a enterprise that depends on delivery from each nook of the globe has confronted logistical points. “At the beginning of Covid-19, we weren’t sure which products we were going to be able to get from our artisan partners because they were dealing with unique challenges,” says Hannah.
Lauren describes what occurred with an order of luggage adorned with cats that they ordered to promote for Halloween. “They arrived too late for Halloween, but fortunately they are very cute and from what know from my other businesses is that if you put a cat on something, it will sell!” she laughs. So what was a Halloween bag at some point turned a kitty cat bag the subsequent. “You have to be flexible,” says Lauren. “There are going to be delays and there are going to be hiccups when you are running your business, and you kind of have to figure it out as you go.”