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KFC to enter chicken sandwich wars with new premium version


KFC’s new chicken sandwich

KFC

KFC is beginning off 2021 by coming into the chicken sandwich wars.

The newest menu addition from the Yum Brands chain will substitute the Crispy Colonel sandwich in an effort to achieve an edge over its rivals.

The contest kicked off greater than a yr in the past with the launch of Popeyes’ version of the traditional merchandise, which has crispy chicken on a buttery brioche bun with both mayo or spicy Cajun sauce. Since its debut, the sandwich has helped spur double-digit same-store gross sales progress for the Restaurant Brands International chain each quarter.

McDonald’s will step into the ring subsequent month. All are attempting to steal among the momentum Chick-fil-A has seen lately because it turned the third-largest restaurant chain by gross sales, behind McDonald’s and Starbucks.

Starting Thursday, KFC’s sandwich is offered in choose eating places in Chicago, Kansas City, St. Louis, San Francisco, Seattle, Portland, Oregon, Louisville, Kentucky, Sacramento, California, and Tulsa, Oklahoma. By the top of February, it is going to be accessible nationwide in all 4,000 of KFC’s U.S. eating places. McDonald’s three chicken sandwiches will debut Feb. 24 throughout the U.S.

In the spring, KFC examined the sandwich in Orlando, Florida, and the merchandise practically doubled its authentic gross sales projections.

“Many customers hadn’t considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we’re playing to win,” mentioned Andrea Zahumensky, chief advertising officer of KFC U.S.

The sandwich consists of a quarter-pound chicken breast filet that is been double breaded, a toasted brioche bun, pickles and both mayo or spicy sauce. KFC’s version is comparable in elements to these of Popeyes, McDonald’s and Chick-fil-A. All of them use a breaded filet, brioche bun and pickles. The major distinction is the breading and frying technique, which have an effect on texture and taste.

Shares of Yum, which has a market worth of $31.eight billion, have risen 3% within the final yr. While KFC, Pizza Hut and Taco Bell have recovered shortly within the U.S., its worldwide areas have taken longer to bounce again from the coronavirus pandemic.



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