BTS attend the Billboard Music Awards at MGM Grand Garden Arena on May 01, 2019 in Las Vegas, Nevada.
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Ok-Pop followers are not any joke — significantly the large fan army behind South Korean boy band BTS.
When information got here out Saturday that BTS and their document label Big Hit Entertainment had donated $1 million to assist the Black Lives Matter marketing campaign amid worldwide protests towards racism and police brutality, their followers determined to match it. And match it they did — in simply over a day.
The donation matching marketing campaign got here collectively on Twitter inside hours of the BTS donation being made public, with the group’s followers — who name themselves “ARMYs” — arising with the hashtag #MatchAMillion, which started trending internationally.
BTS tweeted its assist for Black Lives Matter to its 26.3 million followers a day prior, in a put up that mentioned in each Korean and English: “We Stand against racial discrimination. We Condemn violence, You, I and we all have the right to be respected. We will stand together. #BlackLivesMatter.”
The seven-member group, based in Seoul in 2010 and identified for highlighting social and psychological well being points, has toured internationally for its worldwide fan base. BTS is the best-selling music group in South Korea’s historical past.
Wildly common Ok-pop band BTS at Jimmy Kimmel Live on November 15, 2017, in Los Angeles.
PG/Bauer-Griffin | GC Images | Getty Images
“WAIT BECAUSE WHAT IF ARMYS MAKE A PAYPAL POOL TO MATCH BTS’ DONATION???? HELLO?????” one fan tweeted shortly after the information was printed by Variety. Donations have been tracked by way of the BTS fan-based charity fundraising group “One In An ARMY,” which has organized a number of prior fan-driven fundraisers. The group describes itself on its web site as “using our collective power for global good.”
OIAA had already begun fundraising for Black Lives Matter in early June, and its donation platform by way of ActBlue Charities permits contributions to be cut up between 14 totally different African American and social justice organizations together with the Black Lives Matter Global Network, the NAACP, the ACLU, the National Police Accountability Project, Color of Change, the Marshall Fund and a number of others.
Before the BTS donation was made public, fundraising had reached $50,000; lower than six hours after the publication, OIAA’s donation tracker confirmed it had hit practically $190,000.
Just over 24 hours in, the ARMY hit their $1 million milestone. As the information unfold, the #MatchAMillion motion gained a shock supporter: American skilled wrestler and tv character John Cena.
Black Lives Matter managing director Kailee Scales expressed thanks for the BTS donation in a assertion given to Variety: “Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives.”
Social justice campaigns have gained dramatic momentum in two weeks of protests throughout all 50 U.S. states and a number of different nations in the wake of the loss of life of George Floyd, an African American man who died when a police officer held a knee towards his neck on the bottom for greater than eight minutes. The loss of life, caught on digital camera, sparked outrage and renewed activism towards police brutality and racial inequality in America.
After the $1 million milestone was reached, One in an ARMY posted a assertion on its Twitter account expressing its persevering with solidarity with the Black Lives Matter motion.
“Black Lives Matter isn’t something that has a time limit,” the group mentioned. “It’s a belief that everyone needs to carry in their everyday lives… We stand in solidarity with Black ARMY. They’re an important part of our family. And we stand with Black people everywhere. Your voices deserve to be heard.”
At time of writing, One in an ARMY had raised simply over $1.2 million.