Jimmy John’s partners with DoorDash but will still deliver its own sandwiches

A DoorDash Inc. supply bag sits on the ground at Chef Geoff’s restaurant in Washington, D.C.

Andrew Harrer | Bloomberg | Getty Images

One of the final holdouts towards third-party supply has caved.

On Wednesday, DoorDash introduced that Jimmy John’s eating places throughout the U.S. will be added to its supply web site.

But the sandwich chain, which is owned by Arby’s mum or dad Inspire Brands, will still job its own supply drivers with dropping off prospects’ orders reasonably than entrusting it to DoorDash’s gig staff. In a February 2019 advert marketing campaign, Jimmy John’s stated it might “never” authorize third-party supply firms to deliver its sandwiches.

The partnership comes as DoorDash declares a brand new self-delivery service for retailers, which permits them to satisfy their own orders but profit from the attain of DoorDash’s app. According to the supply firm’s information, greater than 120,000 eating places supply in-house supply. DoorDash is trying to lure them to its platform with the promise of a brand new buyer base.

Jimmy John’s piloted the partnership with 100 eating places over six months earlier than making it a everlasting, chain-wide deal. It will additionally be a part of DoorDash’s subscription program, which affords limitless free supply charges to paying members. As of Sept. 30, this system had greater than 5 million subscribers, based on a regulatory submitting.

The sandwich chain expects to fulfill new prospects by way of DoorDash’s platform and make its present supply system extra environment friendly.

DoorDash is trying to money in on the latest explosion of its recognition, pushed by the coronavirus pandemic, in its forthcoming preliminary public providing. The firm is making an attempt to boost as much as $2.eight billion, at a valuation of as much as $32 billion on a completely diluted foundation. That’s double its final personal valuation from simply 5 months in the past.

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