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JetBlue wants travelers to book resorts, vacation homes and theme park tickets with the airline


JetBlue Airways aircrafts are pictured at departure gates at John F. Kennedy International Airport in New York.

Fred Prouser | Reuters

JetBlue Airways wants clients to book greater than flights.

The New York-based airline on Thursday launched a brand new website, Paisly, that gives travelers lodge rooms, automotive leases and different add-ons, like tickets to theme parks.

The service will proceed to supply packaged journeys underneath JetBlue Vacations, the same product provided by rivals like Delta, American and United, however the new website will give the choice of including on different actions or lodging later.

JetBlue can be planning to supply house leases by means of partnerships with property managers, stated Andres Barry, president of JetBlue Travel Products. The service can be planning to develop lodging and different choices because it provides new cities to its community, like London.

“We know there’s a segment of customers who are not interested in buying their entire trip all at once before travel,” Barry stated in an interview.

Last-minute journeys have develop into extra widespread throughout the Covid-19 pandemic as travelers navigate ever-changing journey restrictions, closures and an infection charges.

Once travelers book their flights, JetBlue plans to ship follow-up emails to travelers who booked flights to encourage travelers to book different choices.

“It’s not like we’re putting every potential option in front of them,” stated Barry.

JetBlue can have devoted customer support brokers for purchasers who book add-ons on the Paisly website.



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