Jeep plans to go from gas-guzzling SUVs to ‘inexperienced’ off-road electric vehicles

Jeep Grand Wagoneer Concept

Fiat Chrysler

DETROIT — America’s quintessential SUV model Jeep needs to change its popularity from gasoline guzzlers to “green” electrified vehicles to lure new patrons and keep its off-road management amid an inflow of latest rivals.

Jeep is predicted to be a key a part of development and electrification plans for Stellantis, its new dad or mum firm shaped earlier this 12 months via the merger of Fiat Chrysler and French automaker Groupe PSA.

The model presently solely has three plug-in hybrid electric vehicles accessible outdoors the U.S. and a brand new PHEV of its flagship Wrangler SUV, a car that will probably be bought globally, arriving in home showrooms all through spring. These vehicles are only the start of the model’s plans, in accordance to Jeep CEO Christian Meunier.

“Our vision is to be the greenest SUV brand in the world,” he instructed CNBC. “We have a very strong plan to deliver that through a lot of exciting product in the pipeline.”

Every new Jeep will supply some type of electrification within the subsequent few years, Meunier has mentioned. Those plans are anticipated to embrace all-electric vehicles in addition to hybrid and PHEVs that mix electrification with inside combustion engines. The vehicles will probably be bought with a brand new “4xe” badge, a play on the model’s off-road popularity mixed with electrification.

Jeep on Monday unveiled a brand new all-electric model of the Wrangler as an idea car known as the “Magneto.” It got here months after a Grand Wagoneer idea that was a PHEV. Automakers use idea vehicles to gauge buyer curiosity or present the longer term course of a car or model.

“It’s a sustainable, stealthy, rock-climbing force,” Jeep North America vice chairman Jim Morrison mentioned throughout a media occasion for the Magneto. “It’s a zero-emissions concept vehicle with Jeep 4×4 capability taken to the next level.”

It’s a activity Meunier says Jeep is up to attaining. But reputations and merchandise cannot be modified in a single day. It will take years to make Jeep’s imaginative and prescient a actuality.

“Jeep has been way behind in electrification,” mentioned Michelle Krebs, govt analyst at Cox Automotive. “It’s a huge, ambitious leap to think they’re going to jump to the top of the heap. They have a lot of competition in that regard.”

Why electrify Jeep?

Why electrify Jeep after a long time of manufacturing gas-guzzling SUVs? It’s being pushed by tightening carbon emissions requirements and gas financial system rules throughout the globe. Jeep is also going through strain from upcoming rivals corresponding to EV start-up Rivian and General Motors, which is resurrecting its Hummer nameplate as new off-road, all-electric SUVs and pickups.

“Electrification is a big opportunity for us,” Meunier mentioned. “It will open some new dimensions because we’re full speed ahead with it.”

The Jeep Wrangler Magneto idea is a totally electric SUV primarily based on a two-door 2020 Jeep Wrangler Rubicon.


Jeep is by far the best-selling model for Stellantis within the U.S. Electric and hybrid Jeeps will assist the automaker meet gas financial system necessities. The firm is spending billions on environmental regulatory credit globally to keep away from heftier fines for not assembly carbon emissions.

Aside from the regulatory advantages, Jeep executives say it is smart for the outside model to be extra environmentally pleasant. Electrification can also increase the efficiency of the vehicles, particularly in acceleration and even some off-road capabilities.

“The DNA of Jeep is very prepared for electrification,” Meunier mentioned. “The brand is one with nature by definition.”

‘Significant development’

Following the Wrangler 4xe into dealerships is a new three-row model of Jeep’s best-selling Grand Cherokee in addition to a redesigned model of the two-row SUV, together with a brand new PHEV model, later this 12 months. Jeep’s long-awaited Wagoneer and Grand Wagoneer full-size SUVs are anticipated to arrive in vendor showrooms throughout the second half of the 12 months as effectively. It’s additionally launching a brand new V-Eight model of the Wrangler.

The new merchandise are anticipated to lead to “significant growth” for Jeep within the U.S., Meunier mentioned. “We have a very, very busy year,” he mentioned. “It’s going to be the year of Jeep,” including it is the model’s 80th anniversary this 12 months. Jeep launched special-edition vehicles to commemorate the milestone on the finish of final 12 months.

Meunier’s confidence comes regardless of growing competitors in crossovers and SUVs. Most notably, Ford Motor is resurrecting its Bronco SUV as a brand new “family” of vehicles, together with a brand new crossover known as a Bronco Sport and upcoming, extra conventional SUV fashions later this 12 months.    

“We’re going to have substantial growth,” Meunier mentioned, citing sustainable development centered on revenue margins in addition to constructing loyalty. “We’re going to do it right.”

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