Introduced in 2017 by Mr. Karan Gupta, underneath the ambit of R. G. Biocosmetics. QraaMen is an natural males’s grooming product firm that is into the availability and manufacturing of pure & natural males’s grooming beauty merchandise. The firm finds its inspiration from the age-old historic traditions of the Indian tradition. It boasts of one of the best and naturally fortified components for all its merchandise. QraaMen caters all the things within the males’s grooming class from – beard, hair, physique to skincare. Over the years, its best-selling product has been the charcoal face wash which is adept for all types of pores and skin issues relating to the face. The De-Tan scrubs and cleansers, haircare serums, beard oils, and serums of top-notch high quality to select from.
Mr. Karan Gupta as an skilled in Men’s Grooming natural cosmetics has shared his insights on entrepreneurship, the natural magnificence market in India, international state of affairs of Indian startups, future and upcoming developments within the natural magnificence trade, challenges of the beauty trade, and so on. We are publishing an interview with him:
Q.: What is the issue you are attempting to resolve? Please share with us any insights that led you to consider that this is a sufficiently big downside?
Ans: India has an even bigger male inhabitants usually. While there are merchandise that target specific pores and skin issues or physique components for males’s private care, there is a stark lack of manufacturers offering a holistic answer so far as grooming and private look after males is involved. Many already present manufacturers will not be addressing the present challenges of the male cosmetics trade. In such a state of affairs, Qraamen believes that modern services are important for progress in a aggressive trade whereas addressing all types of pores and skin issues in males. Therefore, Qraamen believes in offering holistic but particular private care and grooming options to fill within the hole within the male private care trade.
Apart from the product hole, there is one other downside that my model is attempting to resolve. Since centuries, males have lived believing that magnificence and skincare are one thing reserved only for girls. It is a giant downside as a result of male pores and skin has a definite texture in comparison to feminine. Their pores and skin necessities are completely totally different as nicely. In current years, many manufacturers have tried to change that and educate males about their skincare wants. Now with the rise of consciousness and disposable revenue, increasingly males are understanding the distinctive wants of their pores and skin and choosing male-specific skincare. Although, the age-old ‘women-only’ stigma is nonetheless connected to skincare, which is a giant downside that is not letting manufacturers capitalize the complete male populace. Qraamen routinely plans and executes social media campaigns to bust myths and stereotypes round males’s grooming. We additionally assist males conscious of their distinctive private care and grooming necessities & present particular merchandise for them.
Q.: Please inform us in regards to the founders
Ans: My father Mr. Raj Kumar Gupta holds an intensive expertise within the Personal Care Products & FMCG trade as he has been related for greater than 25 Years. He based RG BIOCOSMETICS PVT.LTD in 2013. It is 2016, once I joined enterprise and realized the necessity of males’s grooming and got here up with Qraa Men. In my preliminary years, I used to be at all times a curious baby, questioning issues round me, and in a continuing pursuit of information, studying underneath the ambit of my father, I took over as director of QraaMen. Since I joined the corporate in 2017, some revolutionary concepts have been introduced by me on the desk to modernize the enterprise which paid off immensely.
One such initiative was the introduction of GenZ plans which made the corporate, Qraa Men, from being confined in Delhi and close by states to catering to orders throughout India. I launched the corporate to the digital age and labored tirelessly in direction of creating an attention grabbing, user-friendly portal which proved to be a game-changer. Under my arm, a brand new vertical devoted solely to E-commerce was opened and managed exhaustively by me. This paid dividends, and in nearly a yr the corporate began receiving 1000s of orders from throughout India.
Q.: List all of the names of the core Team Members, together with their Designated Roles – How you see them evolving over time. What could be every of their Skill Sets? – Elaborate additionally if any of the group members has particular area experience.
Ans: Mr. Raj Kumar Gupta- Managing Director
Mr. Karan Gupta- Managing Director, experience in ecommerce and digital advertising.
Q.: Tell us in regards to the Product / Solution. How did you get your first buyer? Explain the way you went in regards to the Product-Market Fit Process.
Ans: To take the market problem head on, Qraamen has launched a spread of grooming, private and skincare merchandise. The goal is to handle the market hole when it comes to devoted merchandise for the distinctive wants of males. The psyche behind improvement of our merchandise is that each man is totally different. They might have totally different pores and skin, hair or beard issues that can not be addressed with the various gender-neutral or girls’s merchandise out there out there. Therefore, the in depth vary of Qraamen tries to handle all of the pores and skin, beard and hair issues of males. There is one thing for each man at our firm. Another particular characteristic about our merchandise is that we don’t consider in utilizing dangerous chemical substances. So, all our merchandise are formulated with pure components that abide by the foundations of Ayurveda.
First buyer story-
Q.: What is your USP?
Ans: Indian males’s grooming market is one of many fastest-growing in the complete world. While most corporations within the trade would possibly concentrate on this perception, most have no idea how to set themselves aside from the competitors. The USP of Qraamen is that we all know how to make a mark in an trade that is seeing mushrooming progress from new corporations within the grooming and private care area. We have a superb manufacturing set-up that helps us get our merchandise from analysis to the shops in only a quick span of time. This permits us to analysis a market downside, formulate an answer and get it manufactured and prepared to ship earlier than different gamers of the sector. That is why our audience can at all times anticipate high-quality and well-researched grooming options made with the best components.
Another level that units us aside from the competitors is our use of natural and pure components. Men’s grooming and private care trade has been dominated by harsh chemical merchandise because the longest time. The early gamers of the trade operated on the flawed logic that males’s pores and skin can not reply to delicate and pure components. Recent analysis in that regard has modified that opinion. Apart from different new manufacturers, Qraamen is the flag bearer of pure and natural merchandise for males. We consider that the ability of Ayurveda is one thing that each one males ought to channel for his or her private care. Therefore, we design merchandise that begin exhibiting a long-lasting impact in a shorter length of time.
There are so many explanation why Qraamen is distinctive. Some methods during which our startup stands aside are- in comparison to different corporations, now we have a strong improvements group, an financial vary of merchandise and probably the greatest salon outreach applications.
Q.: What have been your assumptions while you entered the market, studying that you’ve got? Who in your thoughts is your perfect buyer? Do you could have a minimum of considered one of them signed up?
Ans: It has at all times been my life’s greatest precept that I don’t begin something with out prior analysis and understanding. I strive to abide by that rule in each enterprise I undertake. So, I carried out correct market analysis and examine earlier than getting into males’s grooming and private care trade with Qraamen. Although, I can not say that I didn’t assume a number of issues at first. For instance, I believed that it might be simple to make a mark within the Indian market as we’re bridging a giant product hole with the model, but it surely was not really easy. True, in the event you handle the market points and current a viable answer, individuals will settle for you sooner slightly than later. But there is far more to that. Arriving within the limelight took extra time than I anticipated. I thank god for the prior analysis and examine, as Qraamen’s vary of pure and natural merchandise did make it simpler for us to take a powerful foothold.
In my thoughts, the perfect particular person is a millennial or a Gen Z man above the age of 16 who realizes that his pores and skin has totally different wants that chemically loaded merchandise out there can not resolve. He desires to enhance the best way he seems to be and is waked sufficient to perceive the results of what he makes use of on the setting. In that respect, I’m glad to say that my buyer base is totally made up of such males who perceive the wants of their pores and skin, beard and hair. Or a minimum of, are within the means of understanding their wants.
Q.: What has been your greatest failure as an entrepreneur and what did you study from it??
Ans: I’ve at all times understood the worth of failures. I consider that failures are necessary to nudge you in the correct route they usually happen while you really need to be redirected. I settle for failures as milestones that assist transfer us in the correct route. That being mentioned, I’m not embarrassed to settle for that I’ve failed greater than as soon as. But every of these occasions, I’ve rapidly understood the issue, discovered an answer and redirected my efforts swiftly to resolve it. For instance, once I began Qraamen, I used to be taking inspiration from western manufacturers for the merchandise whereas neglecting the wealthy and plentiful healing tradition that exists in our personal nation. I rapidly realized that there is already a giant humdrum of such impressed merchandise within the Indian marketplace for males and mine would simply get misplaced within the crowd. So, I rapidly reacted to the issue and invested in surveying my audience to perceive their points, personalities and preferences higher. That is once I correctly understood individuals’s inclination in direction of our personal historic medicinal tradition as an alternative of the super-ingredients from the west. I made a decision to undo my failure by rapidly revising the vary and attempting to carry the essence of Ayurveda into our vary of reasonably priced merchandise for males.
Q.: How are you pricing the Product? What is the logic behind it? What is the mannequin you might be following – Free / Freemium / Premium and so on.? Explain your thought course of.
Ans: We are into magnificence class, right here there is nothing free. We have priced our merchandise within the premium class. Mens grooming in comparatively a really new market and Indian males have simply began caring for themselves, we’re concentrating on the area of interest viewers as of now.
Q.: Please inform us in regards to the buyers (if any)
Ans: It is a self-funded firm, there is no exterior funding executed as of now.
Q.: Since inception, give us a way of the worth of enterprise executed by your enterprise? Please clarify intimately. (e.g., what is the present turnover? From Launching until date complete no. of holiday makers on web site/individuals registered/enquiries and enrollment and so on.)
Ans: First yr of our launch has made us perceive the economics and demand of the market. It has been the yr of classes. Next yr 2018-19 now we have executed a turnover of 30 crores GMV worth. 2019-20 it was 40crores GMV.
Q.: What is the massive image of your startup? Is this Product/service main to one thing greater? If so, how?
Ans: Undoubtedly, sure. In my humble opinion, each startup has a giant image. This era of entrepreneurs is not simply restricted to try to resolve an issue. They at all times have an even bigger motive. Qraamen additionally has a dream that it desires to obtain utilizing its merchandise. We need to create a era of males that has the data and technique of caring for themselves. They wouldn’t care in regards to the gender-specific stereotypes when it comes to magnificence and private care. Without being offensive, need to put it on the market that the merchandise meant for ladies or unisex merchandise may not be adequate or efficient sufficient to reply to the distinctive wants of males. That being mentioned, there are merchandise within the males’s grooming market that comprise synthetic fragrances, paraben and sulphates as a result of many corporations consider that they can’t solely depend on pure components whereas crafting merchandise for the male populace. We goal to create a era of conscious males who know that such synthetic merchandise not solely harm their pores and skin or hair but additionally the setting. We need to instill the values of our historic medicinal tradition in our merchandise, which we would like to trickle into the lives and personas of our goal patrons. Thus, with Qraamen, we would like to put a message on the market that all the things males want is current in nature and caring for oneself has by no means been unmanly.
Q.: Who do You Perceive as Your Competition? How do you differentiate your self with them?
Ans: We consider that your journey in direction of success is solely complemented by your data of your competitors. So, I’ve at all times tried to hold a primary understanding of my model’s prime rivals, their merchandise, their newest actions, their campaigns, simply to discover the developments of the trade and discover methods during which my very own model can do higher. I believe I’ve to give my improvements group credit score that I by no means had to copy or comply with my competitors as my model’s focus was at all times the purchasers. To title a number of, we consider Beardo, The Man Company, Ustra and MensXP as our prime rivals. Although, our perspective of directing our efforts in direction of the purchasers, as an alternative of competitors has at all times helped us. We routinely carry out surveys and analysis to take a really feel of present market developments, preferences, inspirations, issues for our audience. In this manner, we’re ready to get our palms on the heartbeat of the trade, as the businesses take concepts from what their prospects fancy. Supported by Qraamen’s devoted improvements group and manufacturing setup, we’re ready to rapidly formulate an answer for the present market issues and produce a product that would hit the shops as quick as doable. This tendency to at all times take time to perceive our prospects earlier than our competitors is what differentiates us from them.
Q.: What could be your objective to accomplish within the subsequent six months? Any different data you desire to to share?
Ans: Qraamen operates on the premise of fixed enchancment. We don’t stand nonetheless at any level. We have carried out a survey and made observe of developments, necessities and aspirations of the metrosexual males. In the subsequent six months, we goal to carry a brand new and improved vary of merchandise to resolve these points and fulfill these aspirations for our audience. Since increasingly manufacturers and merchandise are mushrooming the Indian marketplace for males, we would like to carve our area of interest and stick to it. Some modern merchandise that we’re planning to carry for males are Gold Oils, Keratin-infused Hair Serum, Hydra Boost Moisturiser, Onion Oil and so on. We are continuously discovering room for enchancment in our merchandise, operations, on-line and retail technique, salon outreach applications and far more to make our prospects everlasting and catch the curiosity of latest ones. We have discovered that males in semi-urban and concrete areas are an untapped market whereas most corporations concentrate on metrosexual males. Our improvements group is continuously bringing out new methods to acquire their consideration. We plan to first perceive these new audiences, their wants, affordability and desires. After that, we are going to carry out pure, efficient and reasonably priced merchandise that may assist them appear and feel higher. By 2024, we goal to attain the market valuation of INR 140 crores.
Q.: What message would you like to convey to fellow entrepreneurs?
Ans: To my fellow entrepreneurs, I would really like to ship a message that you’ve got chosen a troublesome however rewarding life. You might need to work twice as laborious at first, however keep in mind that no effort, no data, nothing ever actually goes to waste. One lesson from my life that I would really like to share with my fellows is that don’t fall in love with the merchandise you make. It is very simple to be consumed by a way of superiority and start thinking about your product as one of the best out there. However, this similar love has been the explanation for the downfall of many mighty kings in enterprise. Set your thoughts on the truth that there’ll at all times be room for enchancment in your product or merchandise, even when you find yourself on the prime. Always take time to perceive the wants and aspirations of your prospects, strive to get a way of the market to resolve the sorts of merchandise which may curiosity your audience. Do not take into account any model of your product as remaining. Bring fixed modifications to the best way your organization works and experiment often. If they work, you’ll study one thing new. If they fail, you continue to study one thing new.