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How this Bengaluru-based startup blends AI and nutraceuticals for personalised health solutions


Headquartered out of Bangalore, Bhookha Haathi was based in 2018 by Abhimanyu Rishi and Kusum Bhandari with an goal to construct different meals & health based mostly B2B2C nutraceutical-tech model that helped customers reside a wholesome life-style by providing them nice tasting merchandise to assist their well-being. The firm was based on the imaginative and prescient to create merchandise that assist clear up the widespread downside of tobacco chewing that continues to be a prevalent vice in trendy India. Bhookha Haathi hopes to eradicate this century-old vice by providing a spread of wholesome dry-fruit based mostly substitute merchandise. They consider {that a} wholesome life-style begins with deciding on wholesome meals and are always pondering of their customers, trying for progressive methods to assist them make more healthy meals decisions via their different meals merchandise.

Bhookha Haathi Replace takes its customers one step nearer to a more healthy weight-reduction plan by providing them nutritious, healthful and tasty decisions as an alternative choice to the nutrient-deficient elements of their every day weight-reduction plan.

Sourced straight from farmers & producers their vary of proprietary health meals merchandise rejoice pure, highly effective, therapeutic and health-promoting elements that are 100% pure and natural with none preservatives, added colors or synthetic flavours. With the assistance of their proprietary AI (Artificial Intelligence) software program Bhookha Haathi gives subscription-based personalised health solutions at an inexpensive price to customers who want to substitute/change their current dependencies on consuming costly, processed, sturdy and chemical-based drugs to 100% pure compositions based mostly on dried fruits, nuts, herbs, spices, seeds, grains & honey which not solely remedy many long run and hereditary ailments however on the identical time additionally resolve many dietary deficiencies and with no unwanted side effects in any respect.

As the Director of the corporate, Abhimanyu spearheads the administration and development of Bhookha Haathi, formulating long-term and short-term development plans to reinforce income and operations aligning with macro plans of the group.

Abhimanyu has a singular means to evaluate an organization’s current model fairness and to ascertain a management place driving strategic and exponential development utilizing conventional and new media capabilities. He has harnessed his networking functionality to construct strategic alliances, execute worthwhile & productive enterprise relations and construct an in depth shopper base.

During his diversified profession, spanning over 20 years Abhimanyu has established himself as an progressive advertising stalwart. His entrepreneurial spirit and huge experience have enabled him to develop a eager perception into eCommerce enterprise administration, startup administration and omnichannel gross sales & advertising.

He has held varied administration, management, and strategic degree positions in his previous stints with Snapdeal, Tastykhana and Styletag.

Kusum Bhandari, 42 years age – A seasoned promoting veteran, Kusum has over 18 years of expertise bringing to life progressive ideas and delivering ingenious model proper solutions. Through her earlier expertise, Kusum has earned a popularity as a stellar model builder with a forte in digital storytelling and market-moving methods.

At Bhookha Haathi Kusum serves because the model custodian and is accountable for growing the company id via the administration of promoting, promoting and brand-related communications. She is actively concerned in designing and implementing campaigns, applications and processes that may leverage the organizational id, tradition and development.

Kusum additionally has a eager curiosity in meals and is accountable for the R&D unit at Bhookha Haathi. She might be credited with the creation of a spread of progressive and wholesome merchandise underneath the choice meals umbrella.

Kusum has beforehand held varied management and strategic degree positions in her previous stints with Images Bazaar, Triton Communications and Sahara Group. We are publishing an interview with the founders.

Q.: Can you share with us any insights that led you to consider that this is a sufficiently big downside?
Ans:
Both the founders are from sports activities background and have represented their sport at a nationwide degree platform. They are sturdy believers of pure health care and really feel that there’s a lack of current merchandise and providers inside the area. That is the place the thought of the startup stemmed from. Their first inspiration got here from the necessity to assist individuals change their current unhealthy and dangerous chewing habits. With round 232 Million tobacco customers in India, out of which 30% are into the behavior of chewing tobacco, Bhookha Haathi has a imaginative and prescient for 2050 the place it might wish to cut back the consumption of tobacco amongst these customers by greater than 50%. Also, there’s a have to restrict the consumption of unhealthy mouth fresheners that are filled with components, preservatives and can not declare to be 100% pure. Additionally, the corporate needs to give attention to incorporating pure dietary supplements for the health-conscious millennial, health freaks and sports activities fans who’ve primarily been depending on artificial compositions of proteins, minerals, nutritional vitamins and so on.

Q.: Tell us concerning the Product / Solution. Explain the way you went concerning the Product-Market Fit Process.
Ans:
Bhookha Haathi Replace takes its customers one step nearer to a more healthy weight-reduction plan by providing them nutritious, healthful and tasty decisions as an alternative choice to the nutrient-deficient elements of their every day weight-reduction plan. Dry-fruits are an important supply of vitality, proteins, nutritional vitamins, minerals and dietary fiber. Our fashionable vary of dry-fruit and nut-based health boosters are an important different to unnatural protein, vitamin and different powders generally accessible out there. Consumers also can select from our vary of specialty honey that may be a wholesome substitute for the sugars utilized in tea, espresso and different every day usages. Sourced straight from farmers and producers, our vary of proprietary health meals merchandise rejoice pure, highly effective, therapeutic and health-promoting elements that are 100% pure and natural with none preservatives, added colors or synthetic flavours. With the assistance of our proprietary AI (Artificial Intelligence) software program Bhookha Haathi gives subscription-based personalised health solutions at an inexpensive price to customers who want to substitute/change their current dependencies on consuming costly, processed, sturdy and chemical-based drugs to 100% pure compositions based mostly on dried fruits, nuts, herbs, spices, seeds, grains & honey which not solely cures many long run and hereditary ailments however on the identical time additionally resolves many dietary deficiencies and with no unwanted side effects in any respect.

Flagship Products:
a. Dry-Fruit Health Booster – Starter Pack (100% Natural every day health booster for sports activities, health and health fanatic)
b. Pro Health Booster – (packs for gymnasium, yoga and bicycling consultants)
c. Dry-Fruit Refresher (for wholesome chewing habits,works properly as a digestive too – 100% pure and wholesome)
d. Organic & Raw Honey infused with varied flavours

Flagship Service:
a. Personalised subscription plans for customers who wish to change their current dependencies on unhealthy, sturdy and chemical based mostly drugs/diets
b. Family health assistant-based providers

Being sturdy believers of pattern/testing first, all merchandise have been launched with sampling -by offering free merchandise and subscriptions to a set of 100 clients who have been largely inside the community of the administrators of Bhookha Haathi.

Q.: What is your USP?
Ans:
Our main differentiator is that we’re an B2B2C tech startup which gives AI enabled, personalised health solutions and merchandise to our shoppers which incorporates varied distributors, wholesalers, medical practitioners, customers, gymnasium, bicyclists, sports activities and health fans, and so on.

Q.: What have been your assumptions whenever you entered the market, studying that you’ve got? Who in your thoughts is your excellent buyer? Do you may have at the least one in all them signed up?
Ans:
Our excellent buyer is one who’s a health fanatic and who needs to substitute/change his/her current dependencies on consuming costly, processed, sturdy and chemical-based drugs to 100% pure compositions.

Q.7 b: What has been your largest failure as an entrepreneur and what did you be taught from it?
Ans:
While we have now not crossed paths with any failure but, nonetheless we have now definitely confronted many challenges. One of our main challenges from the product gross sales facet has been to persuade the wholesaler, stockist, distributor and few impartial tremendous markets to not understand our merchandise like every other dry-fruit, nuts and herbs based mostly combination because the consciousness of nutraceutical may be very low amongst this group. We have been capable of overcome the identical by beginning our personal hyper native distribution community and straight reaching out to the shoppers and communities.

The nutraceutical business itself may be very new in India and has limitations by way of pointers and more often than not we have now to self create/implement our personal pointers in-order to offer high quality merchandise and greatest scientifically backed solutions to our customers. We hope that within the days to come back there will probably be extra flexibility and assist from varied authorities our bodies to collectively overcome these teething challenges and assist extra nutraceutical start-ups to carve their approach out for higher and aggressive client providers and experiences.

Q.: How are you pricing the Product? What is the logic behind it? What is the mannequin you might be following – Free / Freemium / Premium and so on.? Explain your thought course of.
Ans:
While constructing our proprietary expertise will price us plenty of monies, nonetheless all our merchandise and providers are at the moment affordably priced so that anybody who want to change their current dependencies on sturdy chemical based mostly compositions for long run illnesses can profit from our merchandise. Our mannequin is a based mostly on freemium choices the place we offer entry degree medical consultations & some routine blood assessments freed from price. Once the outcomes and use instances are generated from the medical studies, we then encourage our clients to go for nutraceutical subscriptions that ranges from a interval of three to 12 months.

Q.: How did you get your first buyer?
Ans:
Our first set of shoppers have been obtained out of hyperlocal group degree activations, the place we had focused the health-conscious communities like bicycling, gymnasium, yoga and health fans.

Q.: Please inform us concerning the buyers (if any)
Ans:
We are a bootstrapped/ Self-funded start-up nonetheless we do have plans to lift funding within the coming months to scale up our operations, enhance buyer base and moreover advance our proprietary AI expertise.

Q.: Is there any attention-grabbing success story? If sure, please write about it.?
Ans:
We have varied success tales starting from clients to retailers, the place clients have been capable of profit and do away with varied allergy symptoms, dietary deficiencies, and so on based mostly on our product subscriptions inside the desired time-frame and with none unwanted side effects which have been in any other case quite common whereas they have been on different drugs. We even have success tales the place a couple of of our pan wala retailers had felt good about the truth that they have been capable of assist customers do away with the tobacco chewing behavior due to our product being accessible on the cabinets.

Q.: What is the large image of your startup? Is this Product/service resulting in one thing larger? If so, how?
Ans:
Automating the AI expertise to a two-way API based mostly expertise the place different companions can lease our proprietary solutions for a minimal price to reinforce their client health and experiences with the assistance of a number of interactive providers. We are working in the direction of offering medical help at inexpensive charges.

Q.: Since inception, give us a way of the worth of enterprise executed by your enterprise? What is the present turnover? (From Launching until date whole no. of holiday makers on web site/individuals registered/enquiries and enrollment). Please clarify in particulars:
Ans:
Across all our merchandise & providers we have now our present buyer base round 35okay. We have generated 14okay pre gross sales orders from US markets. The firm additionally has aggressive plans and methods to develop to numerous different worldwide markets.

We have seen development to 10x since inception with round INR 4+ Cr as revenues. We made revenues of INR 30 lakh in FY 17-18, INR 1.34 Cr in FY 18-19 and 2.5 Cr in FY 19-20. We are a profit-making firm with gross earnings ranging anyplace between 13% to 17% y.o.y. We goal to shut FY 20-21 between INR 5 Cr to 7 Cr.

Q.: What is the perception that you’ve got about this market, which nobody else has? Uniqueness about your Startup.
Ans:
As of now a lot of the gamers are targeted on both being a food-tech or health/service-tech within the nutraceutical business. We being the primary to emerge into the tip to finish house which is from service to product supply in type of personalised subscriptions, have an higher hand within the time to come back. Most of the credit score goes to our proprietary expertise and merchandise which might be going to play to our core benefit on the best way ahead.

Q.: List all of the names of the core Team Members, together with their Designated Roles – How you see them evolving over time. What could be every of their Skillsets? – Elaborate additionally if any of the workforce members has a particular area experience.
Ans:
Currently we have now your complete firm being managed by each the administrators, nonetheless not too long ago we have now began including varied business consultants to our workforce whose onboardings shall be introduced at a later time. We have finalised varied CXO degree profiles for our core workforce starting from expertise, gross sales, advertising, buyer success, operations and extra. Each chief of our core workforce comes with an expertise of greater than 2 a long time with a minimal of final 10 years at a administration degree place.

Q.: Who do You Perceive as Your Competition? How do you differentiate your self with them?
Ans:
Currently, there isn’t a direct competitor for us as we’re the one firm in India which is offering finish to finish merchandise; from medical consulting to supply of personalised nutraceuticals. Although we do consider that in our journey forward, we’ll cross methods with corporations like Nestle, Amway, and so on. who’re at the moment dominant within the current market house. However, as stated earlier, these corporations are usually not of a lot competitors to us, as we’re extra targeted on 100% pure personalised nutraceuticals with the assistance of our AI & ML expertise.

Q.: What could be your aim to perform within the subsequent six months?
Ans:
Our instant aim is to extend our person market share (by way of variety of subscribers) to approx. half one million.

Q.: What message do you wish to convey to fellow entrepreneurs?
Ans:
Live the dream you consider in.

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