How Sharon Lechter’s Marketing Genius Sold Over 27Million Books

At Underneath30CEO one factor that we admire is nice advertising and marketing, however what we like even higher is when the particular person behind the “marketing genius” tells us that the product sells itself.  This is strictly what Sharon Lechter does.

Sharon Lechter is Co-Author of the Rich Dad Poor Dad sequence with Robert Kiyosaki and has launched a brand new e book known as Outwitting the Devil: The Secret to Freedom and Success.  This e book was initially written because the sequel to Napolean Hill’s Think and Grow Rich in 1938, however was by no means launched.  Sharon re-wrote the e book for an up to date technology and will likely be talking in New York on the Underneath30CEO occasion on the 60th ground of the Empire State Building.

Take a take heed to Sharon and listen to about how she has began a grassroots motion to unravel monetary literacy…

Come see Sharon Lechter communicate at Under30CEO in New York the place she’ll be signing her e book Outwitting the Devil: The Secret to Freedom and Success.


1. Tell us a bit bit about Napolean Hill’s Think and Grow Rich and the way you bought concerned together with his unreleased sequel.

2. What was the advertising and marketing behind the Rich Dad sequence that made the fly off the cabinets?

3.  When it involves monetary literacy, when younger folks go into debt, it turns into actually troublesome to begin a enterprise, so what can younger folks do to eliminate their limiting beliefs in relation to their finance?

4. Who goes to unravel the monetary literacy downside?  Government or grassroots training?

5. What can entrepreneurs do to be smarter about their private funds whereas balancing working your personal enterprise and bootstrapping?

Interview performed by Matt Wilson Co-founder of  Connect with him on Twitter @MattWilsontv

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Written by Business Boy


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