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How Popeyes is trying to beat Chick-fil-A in the chicken sandwich wars


McDonald’s Big Mac, Burger King’s Whopper and Taco Bell’s Chalupa — the American fast-food trade has been constructed on iconic menu choices which have enticed tens of millions round the globe.

In the summer time of 2019, one other cultural phenomenon came about. The launch of Popeyes’ chicken sandwich was an inflection level for the fast-food firm and kicked off what trade insiders have referred to as the chicken sandwich wars.

For a lot of Popeyes’ historical past its Louisiana-style menu featured gadgets like fried chicken, chicken tenders and fried shrimp. But after practically 50 years, this was its first-ever chicken sandwich offered nationwide.

Hype round the chicken sandwich and a lighthearted Twitter spat with Chick-fil-A turned the menu merchandise into an in a single day sensation. In November 2019, one Popeyes location alone offered greater than 3,500 chicken sandwiches in a day.  

Can a easy chicken sandwich revitalize an organization that after filed for Chapter 11 chapter safety and is trailing its two main rivals, Chick-fil-A and KFC?

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