In the summer time of 2019, one other cultural phenomenon came about. The launch of Popeyes’ chicken sandwich was an inflection level for the fast-food firm and kicked off what trade insiders have referred to as the chicken sandwich wars.
For a lot of Popeyes’ historical past its Louisiana-style menu featured gadgets like fried chicken, chicken tenders and fried shrimp. But after practically 50 years, this was its first-ever chicken sandwich offered nationwide.
Hype round the chicken sandwich and a lighthearted Twitter spat with Chick-fil-A turned the menu merchandise into an in a single day sensation. In November 2019, one Popeyes location alone offered greater than 3,500 chicken sandwiches in a day.
Can a easy chicken sandwich revitalize an organization that after filed for Chapter 11 chapter safety and is trailing its two main rivals, Chick-fil-A and KFC?