Still from “The Batman,” an upcoming superhero movie from Warner Bros.
Matt Reeves’ tackle the Dark Knight will not arrive in theaters till 2021, however that is not stopping HBO Max from committing to giving the movie its personal expanded universe.
On Friday, the streaming service owned by AT&T introduced that it had given a collection dedication to a DC drama set within the Gotham City Police Department. Reeves, who’s helming the movie “The Batman,” is working alongside Terence Winter (“Boardwalk Empire), “The Batman” producer Dylan Clark and Warner Bros. Television.
The show is set to explore corruption in Gotham City, with the goal of launching a new Batman universe across multiple platforms. It’s unclear how much the television series will pull from established comic series like “Batman: GCPD” or “Gotham Central,” which focused on the detectives and officers in Gotham City during their runs.
It’s not surprising that HBO Max is leaning into the Batman mythos. Already, the CW has seen great success with its series of interconnected DC superhero shows. The network is jointly owned by CBS Entertainment, now part of ViacomCBS, and Warner Bros.
The CW has brought characters like Green Arrow, Super Girl, The Flash and Batwoman to the small screen. This new Batman show would not be connected to its CW counterparts and would differ from Fox’s “Gotham,” which followed the GCPD during the years before Bruce Wayne transformed into Batman.
If Reeves’ “The Batman” is a box office hit, the series could help HBO Max garner more subscribers to its service in the future and help inspire a number of other interconnected series or films.
The strategy is similar to what Disney’s Marvel Cinematic Universe is looking to achieve on Disney+. Disney is currently in production on a number of television programs featuring characters from its blockbuster films and new entries from the comics. The aim is to expand the universe of these characters through longer-form storytelling and entice subscribers to sign up for and stick with the Disney+ streaming platform.
Disney+ has seven television series tied to the Marvel Cinematic Universe slated for arrival in the next few years — “The Falcon and the Winter Soldier,” “WandaVision,” “Loki,” “Hawkeye” and collection that includes She-Hulk, Moon Knight and Miss Marvel.
As extra gamers enter the streaming world, present streamers will want to proceed to innovate and launch tasks that may lure shoppers to their platforms. With a lot competitors within the house, streamers not solely want to get the eye of shoppers, but in addition should justify the costs of their companies.