Golden Globes ratings sink to all-time low, as awards show loses two-thirds of audience

Gregg Donovan holds an indication in assist of the “Time’s Up Globes” motion outdoors the Beverly Hilton Hotel the place the Golden Globes are happening , February 28, 2021 in Beverly Hills, California.

VALERIE MACON | AFP | Getty Images

Not even Tina Fey and Amy Poehler may save Sunday’s Golden Globes from bitter ratings.

On Tuesday, Nielsen information revealed that the 78th annual award show placed on by the Hollywood Foreign Press Association had solely captured 6.9 million viewers, a 63% drop from the 18.four million that tuned in to 2020’s telecast.

The final time the ceremony pulled in such tepid viewership was in 2008 when the show was morphed right into a press convention as a result of of the writers strike. Around 6 million folks tuned in to that telecast. The least-watched Globes, nevertheless, had been again in 1995 when solely 3.6 million watched this system.

Sunday’s broadcast was marred by technical hiccups and overshadowed by scandal, as the HFPA was below heavy fireplace for its lack of Black voters and continued studies of inner corruption. Fey, Poehler and a quantity of award winners used their air time to lambast the group, main to a clumsy night time of pseudo celebration.

The ceremony drew a 1.5 score amongst adults 18-49, a drastic 68% drop from the prior yr’s show, which beforehand held the report for the all-time lowest score for that key demographic.

NBC, which inked a $60 million-a-year take care of the HFPA in 2018 for unique rights to the published for eight years, could also be rethinking the ceremony’s value.

While the HFPA used Sunday’s show to problem an announcement about their plans to embody extra Black journalists and different minority reporters in its group sooner or later, many felt the apology fell flat. The group is coping with a number of scandals and its popularity is tarnished within the eyes of Hollywood’s elite and audiences all over the world.

Still, the ceremony and its awards stay coveted by the movie and tv industries. Nominations and wins, even from a company just like the HFPA, are nonetheless advertising and marketing alternatives for studios and celebrities. Note how typically the phrases “Golden Globe winner” or “Golden Globe nominated” are utilized in trailers and different promotional supplies.

Disclosure: Comcast is the guardian firm of NBCUniversal and CNBC.

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