The new logo for General Motors is just its fifth main redesign because the autoamker was based greater than 110 years in the past.
General Motors is altering its corporate logo as it launches a brand new advertising and marketing technique targeted on all-electric vehicles. It is just the fifth time the Detroit automaker has carried out a significant redesign of its logo since being based in 1908.
The new logo options the automaker’s “gm” initials in lowercase letters with the “m” underlined as a nod to its Ultium battery cell platform that can underpin its new EVs, stated Deborah Wahl, GM’s chief advertising and marketing officer. The blue letters are inside a rounded field of the identical shade. It replaces a white “GM” underlined inside a darker blue block.
The change follows strain from Wall Street final yr to spin off its EV enterprise, which the corporate has stated it analyzed and determined in opposition to.
Morgan Stanley analyst Adam Jonas beforehand steered GM change its title to higher symbolize the corporate’s future plans, which embody 30 new EVs globally underneath a $27 billion funding in electric and autonomous vehicles by means of 2025.
“I truly believe we are at an inflection point for EVs,” Wahl stated throughout a media briefing Friday. “Today we’re creating a call to action and we’re showing how we plan to lead the future by inviting ‘everybody in.’ … we want to spark the mass EV adoption movement.”
The new logo, which was designed in-house, accompanies a brand new “everyone in” tagline and promoting marketing campaign targeted on EVs. The “ev” to start the tagline is within the new blue shade whereas the opposite letters are in white.
Wahl stated the marketing campaign might be “very significant,” however she declined to supply how a lot the automaker spent on the redesigned logo and new messaging.
“We’re actually all in this together and GM’s future will be built on the people and the forward momentum of products, software and services that make EVs accessible for everybody,” Wahl stated. “This campaign will challenge stereotypes and represent all walks of life.”
Mary Barra, Chairman and CEO of General Motors, and Mark Reuss, Executive Vice President of GM Global Product Development, reveal the Chevrolet Bolt EV to the information media on the 2016 North American International Auto Show January 11th, 2016 in Detroit, Michigan.
Bill Pugliano | Getty Images
GM’s first EVs on its next-generation Ultium platform won’t be accessible to everybody from a pricing standpoint although. The first car is a $112,600 GMC Hummer EV, adopted by a luxurious Cadillac crossover referred to as the Lyriq. Lower-priced vehicles are anticipated within the coming years. GM presently affords the Chevrolet Bolt EV for underneath $40,000 however that does not function GM’s Ultium expertise.
An anthem spot for the brand new advert marketing campaign, referred to as “Generation E,” options “change agents” together with Malcolm Gladwell, writer of “The Tipping Point,” skilled surfer and shark assault survivor Bethany Hamilton, Peloton health teacher Cody Rigsby and video gamer Erin Ashley Simon.