General Mills CEO Jeff Harmening stated that the company takes food safety very seriously after a buyer’s declare that he discovered shrimp tails in his Cinnamon Toast Crunch cereal went viral.
“It is amazing the amount of news coverage that this story has generated. I must admit that some of it is kind of humorous, but what I want you to know and your viewers to know is that we take food safety very seriously at General Mills,” Harmening advised CNBC’s Sara Eisen on “Closing Bell.”
TV author and podcast host Jensen Karp tweeted on Monday that he discovered a number of shrimp tails in a field of the General Mills cereal.
Karp additionally claimed that the opposite field of Cinnamon Toast Crunch that he bought appeared to incorporate dental floss and was taped on the backside.
“Based on the information that we have right now, it is highly unlikely that this occurred at a General Mills facility,” Harmening stated.
Harmening added that General Mills is working with Karp, though the connection seems to be contentious based mostly Karp’s tweets. Karp tweeted earlier Wednesday that he is ready for the envelope from General Mills to reach with the intention to ship them again items.
Karp advised Yahoo Entertainment that he needs General Mills to tug the cereal from cabinets to guard customers have might need shellfish allergic reactions or hold kosher.
Cereal gross sales obtained an sudden carry over the past 12 months from the coronavirus pandemic after years of stagnant progress. Consumers who’re working remotely have returned to previous favorites, like Cinnamon Toast Crunch or Cheerios. Earlier on Wednesday, General Mills reported that U.S. cereal gross sales rose 9% in its most up-to-date quarter.
Shares of the company dropped 4% in afternoon buying and selling after it fell in need of Wall Street’s expectations for its fiscal third-quarter earnings. The inventory has risen 21% over the past 12 months, giving it a market worth of $35.9 billion. In addition to its booming cereal enterprise throughout the pandemic, customers have additionally been utilizing extra of its baking merchandise and shopping for extra of its Blue Buffalo pet food.