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Gap sparks outrage over posting half-blue, half-red hoodie amid heated election


A pedestrian walks by the closed GAP flagship retailer on August 18, 2020 in San Francisco, California.

Justin Sullivan | Getty Images

Gap caught fireplace Wednesday for posting a photograph of a half-blue, half-red sweatshirt on its Twitter account, with the result of a heated presidential election nonetheless undecided and tensions working excessive.

The retailer later eliminated the photograph, which sparked a flurry of outrage throughout social media, with some Twitter customers calling the submit “ugly” and “poorly timed.” It was considered greater than 800,000 occasions.

The caption of the half-blue, half-red hoodie animation learn: “The one thing we know, is that together, we can move forward.” When the animated picture performed, it confirmed the sweatshirt being zipped up.

Source: CNBC, Megan Graham

One day after the election, the race between President Donald Trump and Democratic nominee Joe Biden remains to be up within the air, as a number of states stay uncalled.

A spokeswoman for Gap instructed CNBC in an emailed assertion: “The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

Model and food-blogger Chrissy Teigen responded to the now-deleted Tweet: “yay we can just walk sideways depending on the city we’re in.”

Others Twitter customers chimed in, as effectively.

Some in protection of Gap.

The viral submit will doubtless encourage different companies to be cautious with their messaging this week, and within the following weeks, as many Americans stay on edge over the election.

The pending outcomes imply there are doubtless extra customers who’re distracted from purchasing whereas they await the result of the election, analysts and trade specialists inform CNBC. Retailers would relatively customers be centered round present giving and decking their properties with vacation decor, because the winter holidays close to.



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