Ford’s F-Series lineup of full-size vans is the business’s main truck model, and the F-150 makes up the lion’s share of gross sales. It has been the bestselling truck in America for 43 years.
Ford can be going through broader struggles. It has shuffled its government ranks a number of occasions over the previous few years. Current CEO Jim Farley is the third to sit within the position since 2014. Longtime top operations government Joe Hinrichs, who was thought of a contender for the CEO position, abruptly announced his retirement in early 2020.
As of Oct. 15, Ford shares had fallen about 18% because the begin of the 12 months.
The newest model of the F-150 comes with some much-anticipated updates, similar to a hybrid powertrain choice that gives higher gas financial system, a 12,000-pound tow ranking and on-board energy shops for instruments or electronics.
The truck can be the primary pickup to supply over-the-air software program updates, permitting Ford to make adjustments to the automobile remotely.
There are different vibrant spots. Ford is scheduled to start rolling out its Mustang Mach E electrical crossover, its first actual entry into electrical vehicles and an anticipated competitor with Tesla fashions, notably the Model Y. Its late-2019 rollout of the Explorer sport utility automobile was rocky, however that nameplate is a powerful vendor. And the corporate can be reviving the Bronco SUV, which has garnered numerous reward and preorders.
But the F-150 stays Ford’s crown jewel, and it needs that truck now greater than ever.