Ford quietly begins production of new ‘C’ pickup in Mexico

Ford Motor has quietly began production of a new pickup in Mexico that is anticipated to be smaller than its present Ranger mannequin, based on knowledge launched by the automaker.

The new truck was disclosed to traders Wednesday in the automaker’s month-to-month production knowledge as a “C-Pick Up” that is being produced at its Hermosillo plant. Only 21 automobiles had been assembled in February, possible indicating early prototype fashions for testing. A spokesman for Ford declined to remark past what the corporate disclosed in its month-to-month production report.

“C-Pick Up” is predicted to face for compact pickup, which might develop the corporate’s extremely worthwhile truck enterprise under its present midsize Ranger pickup. Auto analysts anticipate the truck might be bought in the U.S. and in different markets comparable to South America the place smaller pickups have historically been extra standard.

When Ford CEO Jim Farley was main the automaker’s international markets, he mentioned Ford was “investing in more affordable versions” of the corporate’s truck enterprise. He mentioned to “expect new nameplates below where we compete today.”

“When you think about Ford, we have a dominant truck franchise globally, that’s vans, pickups, and now we’re going to dramatically enhance our utility lineup around the globe,” he mentioned throughout a Deutsche Bank investor convention in January 2019. “And that’s what’s going to drive together our global profitability over the next few years.”

2021 Ford Bronco Sport


The pickup is being produced on the plant alongside the corporate’s new Ford Bronco Sport SUV, which might imply the pickup will share the car’s platform and underpinnings. Auto fanatic and commerce publications have reported a compact pickup — doubtlessly named Maverick — is predicted from Ford by the tip of this yr.

Production starting on the plant is a possible signal the car is forthcoming. It took about 9 months for the Bronco Sport to extend manufacturing from 29 items to greater than 8,000 in November, based on Ford. Factories slowly ramp up production forward of the automobiles delivery to sellers.

Jessica Caldwell, Edmunds’ govt director of insights, mentioned the auto business wants extra inexpensive pickups, as some bigger fashions such because the F-Series can prime $100,000. But she does not anticipate the car would promote giant volumes in the U.S.

“It’s extremely hard to find a well-priced truck that is somewhat new,” she mentioned. “I think for Ford it definitely makes sense, especially since they’ve got rid of a lot of their passenger cars. So, they definitely need something that’s going to be at a lower price point for consumers.”

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