Ford has nearly 190,000 reservations for upcoming Bronco SUV

Ford Motor is approaching 190,000 reservations for its long-awaited Bronco SUV, which is anticipated to reach in U.S. dealerships subsequent spring.

The automaker added roughly 30,000-40,000 reservations for the automobile throughout the third quarter, bringing complete reservations to “nearly 190,000” autos, in response to Ford CFO John Lawler. The firm stated it had greater than 150,000 reservations in July.

“We continue to see strong demand for the Bronco,” he stated throughout a media briefing Wednesday to debate the corporate’s third-quarter earnings. “We continue to see interest, strong interest, around the Bronco.”

Those reservations are for two- and four-door Bronco fashions. They exclude a smaller, extra domesticated automobile referred to as the Bronco Sport that is constructed extra like a automobile than a truck.

The 2021 Bronco two- and four-door fashions are anticipated to reach in dealerships spring 2021.


Ford unveiled the brand new Bronco and Bronco Sport on July 13 to nice fanfare, additionally opening up reservations. The nameplate developed a powerful fan base following the unique two-door SUV being discontinued in 1996.

A restricted “First Edition” Bronco mannequin — beginning at $60,800 — bought out rapidly after the automobile’s unveiling. The firm doubled availability of the mannequin to 7,000 models. All have been reserved, Ford stated.

Ford is taking $100 refundable deposits as a part of the reservation course of.

The Bronco Sport is anticipated to start arriving in dealerships by the top of this yr, adopted by the Bronco subsequent spring.

The Bronco Sport will probably be produced on the automaker’s manufacturing unit in Hermosillo Sonora, Mexico. The Bronco will probably be produced at a plant in Michigan.

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