2021 Ford Bronco
DETROIT – Ford Motor is delaying the launch of its upcoming Bronco SUV from spring to summer of subsequent yr due to coronavirus-related issues in its provide chain, the corporate informed its sellers Friday afternoon.
Customers who had reserved automobiles have been anticipated to start the ordering course of Monday. That has now been delayed till mid-January, Ford spokesman Jiyan Cadiz informed CNBC.
“We are committed to building Broncos with the quality our customers expect and deserve,” he stated, declining to talk about particular issues with its provide chain.
The postponement of the Bronco is a troubling signal for Ford, and doubtlessly the U.S. auto business if issues with suppliers re-emerge due to rising coronavirus circumstances.
In the spring, as Covid-19 quickly unfold throughout North America, automakers had to delay a number of merchandise by months, if not a yr, due to provider issues or to preserve capital. They additionally shutdown home factories for about two months.
The 2021 Bronco is among the most extremely anticipated automobiles from Ford in years. The firm has stated greater than 150,000 individuals have positioned reservations for the automobiles.
As a part of the delay, clients will now have till March 19 to place their order and agree to a remaining value, Cadiz stated. Also, a extremely anticipated “Sasquatch package” with handbook transmission has been pushed again to the 2022 mannequin yr.