Ford adds new off-road ‘Tremor’ pickup to its profitable F-150 lineup

2021 Ford F-150 Tremor


Ford Motor is increasing its extremely profitable truck lineup with a new off-road “Tremor” mannequin for the F-150 pickup.

The 2021 F-150 Tremor, introduced Tuesday, options all-terrain gear upgrades as well as to a number of new options of a redesigned model of the pickup, which is arriving nationwide to sellers throughout the nation. The Tremor mannequin is predicted to go on sale subsequent summer season, in accordance to Ford.

2021 Ford F-150 Tremor inside

The new version to the F-150 is Ford’s newest try to develop its loyal truck clients and enhance income by tapping into more and more well-liked off-road fashions. It adds to present Tremor fashions provided on its bigger Super Duty pickups in addition to the Ranger midsize pickup.

Ford’s F-Series vehicles are a cash-cow for the corporate, producing a majority of the automaker’s income and about $42 billion in annual income, in accordance to a examine Ford commissioned from the Boston Consulting Group. Ford’s automotive income got here in at $143.6 billion in 2019.

2021 Ford F-150 Tremor


The F-150 Tremor options particular badging and design components in addition to added off-road capabilities, together with an upgraded suspension and shocks and a “bash plate” to defend the car’s undercarriage. It additionally adds 33-inch all-terrain tires mounted on matte-finish 18-inch wheels, a 1-inch wider stance and customary four-wheel drive. The car is powered by Ford’s 3.5-liter V-6 engine and 10-speed automated transmission.

Ford didn’t launch pricing for the F-150 Tremor, nevertheless it may are available someplace between an equally geared up mannequin with its present off-road package deal, at about $45,000, and Ford’s 2020 F-150 Raptor efficiency truck, which begins at $53,455.

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