The firm noticed a rise of 65 percent in new customers in the Unlock phase from Tier 3 markets and areas.
Flipkart launched a assertion on 18 December 2020 saying that it registered 65 percent new user growth in the ‘Unlock’ phase from Tier 3+ markets. It additionally noticed the highest growth recorded for new sellers on-boarded from these areas. Adoption of native languages noticed a 2.5 occasions improve from pre-COVID to the festive interval. The firm targeted on constantly addressing the wants of aspiring prospects in Tier 3+ areas who search the newest merchandise however have restricted entry, and prospects in metros who search new merchandise with a minimal supply timeframe.
The on-line e-commerce large noticed near a 35 percent improve in sellers onboarded in 2020, in comparability to the similar interval final yr. These sellers got here from tier 2 and tier 3 areas such as Tirupur, Howrah, Zirakpur, Hisar, Saharanpur, Panipat and Rajkot. They primarily catered to classes such as Household wants, Women’s Ethnic Wear, Grooming, Home Decor and Toys & School Supplies.
Speaking about catering to evolving client preferences this yr, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, mentioned, “As India’s homegrown e-commerce marketplace, our efforts continue to be dedicated to making e-commerce inclusive for every customer, irrespective of where they are located. Flipkart’s purpose has been elevated this past year, as we continue to play an important role in ensuring the safe delivery of products to consumers’ doorsteps through a safe and sanitized supply chain. The emergence of “the new essentials” has seen the creation of better alternatives and partnerships on our market. This previous yr, we now have strived to increase our choices throughout classes to make sure our shoppers are nicely geared up with every thing that they want. We have constantly labored in direction of creating an ecosystem that serves shoppers’ rising wants and likewise serving to Indian sellers and MSMEs entry the pan-India market extra successfully & effectively.”
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