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Daymond John: CEOs who want to address racial inequality should start by listening to their staff


“Shark Tank” investor Daymond John advised CNBC on Friday that “the first step” for CEOs who want to address racial inequality within the U.S. is listening to their personal workers. 

“Internally, have those tough questions being asked. Find out how your colleague or your staff feels that are of color and have the other individuals who may not be of color ask also,” John mentioned on “Closing Bell.” “They’ll start to get more insight. It has to start within the company.”  

John, who is CEO of clothes model FUBU and The Shark Group, mentioned he has completed the identical together with his workers. 

“I’m a man of color and many of them are not. I knew there were questions,” he mentioned. “A lot of people that are not minorities just don’t understand, but they feel like they want to do and they don’t know where to start.” 

John’s remarks Friday come as protests proceed throughout the U.S. towards racism and police brutality within the wake of the loss of life of George Floyd, who died after a white Minneapolis police officer knelt on his neck for practically 9 minutes. Corporate leaders have additionally responded to Floyd’s loss of life, issuing statements that expressed a want to confront racial disparities within the nation. 

John mentioned he believes for enterprise leaders to change their personal corporations, they need to perceive the presence of systemic racism. For instance, John mentioned asking on a job software whether or not somebody has a felony conviction can have a disproportionate impression on black Americans, who make up about 13% of the U.S. inhabitants however characterize 38% of the present inmates at federal prisons, in accordance to authorities knowledge

“Systemic racism is to arrest as many people of color as you can, then you immediately make it hard for people who are employers to hire them because they look at it as if the guy or girl was Scarface,” John mentioned, referencing Al Pacino’s character, a infamous crime lord, in the 1983 film

“True entrepreneurs, what they do is, they find a problem in the market. They identify the problem, they listen, they do their homework and then they figure it out,” he mentioned. “And this is what you have to do. It starts with the systemic racism. Before you can get to help your company, you need to understand some things to make these adjustments.” 

Adjusting the applicant pool for a job to embrace folks who might have been concerned within the felony justice system or maybe come from exterior of some elite schools are two doable methods to start diversifying a workforce, John mentioned. And finally, he mentioned, that’s good for enterprise. 

“You’re going to get more value, you’re going to get more creativity from two different or four different parties looking at things in a different way. But you have to put the change within your hiring practice,” he mentioned. “You can’t force it … But you’ve got to at least say, ‘I’m going to give them a shot and give them a try and I’m going to look at things such as felonies, records, education.'” 

Disclosure: CNBC owns the unique off-network cable rights to Shark Tank,” on which Daymond John is a co-host.



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