New Delhi: Food and drinks main PepsiCo India on Tuesday stated it has tied up with on-demand supply service platform Dunzo to deliver its products from 4 food manufacturers at customers’ doorsteps.
The initiative has been launched as a pilot in Bengaluru to deliver PepsiCo’s products from food manufacturers Lay’s, Kurkure, Doritos and Quaker.
The firm is planning to increase the service to Mumbai, Gurugram, Delhi, and Jaipur, a joint assertion stated.
The initiative has presently been launched as a pilot in Bengaluru and can ultimately increase to four extra cities throughout Mumbai, Gurugram, Delhi, and Jaipur pic.twitter.com/dl8pxeuU0c
— CNBC-TV18 (@CNBCTV18Stay) May 26, 2020
As a part of the initiative, Dunzo would host Lay’s e-retailer on its app and would deliver products inside an hour of ordering.
”The tie-up with Dunzo will additional strengthen our ‘Direct-to-Customer’ initiative and supply our products at the purchasers’ doorstep,” PepsiCo India Senior Director, Marketing Dilen Gandhi stated.
Dunzo CEO & Co-Founder Kabeer Biswas stated: “Partnership with PepsiCo India will give users access to the products they love while maintaining the highest quality of safety standards in the packaging as well as the delivery of these essential products.”
During the lockdown, a number of FMCG corporations have partnered with app-primarily based supply platforms to ship their important products at the doorsteps of the customers.
Updated Date: May 26, 2020 18:34:27 IST