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Coca-Cola Zero Sugar will be the company’s biggest source of growth in 2021, CEO says


The biggest source of growth for Coca-Cola over the subsequent few years will probably be the zero-sugar model of the company’s namesake soda.

“Actually, the best growth driver in ’21 and probably for the few years is probably going to be Coke Zero Sugar,” Coke CEO James Quincey mentioned in an interview that aired Friday on CNBC’s “Closing Bell.”

The drink launched nationwide in 2017 as an up to date model of Coke Zero, which was 12 years outdated at that time. Coke Zero Sugar was meant to resemble the conventional Coke soda extra carefully, however nonetheless attraction to health-conscious customers by leaving out the sugar. And the product has paid off for the firm, fueling gross sales growth even throughout the coronavirus pandemic.

“Coke Zero grew in 2020 through Covid, and, actually on an absolute basis, is the biggest driver of growth for the company,” Quincey advised CNBC’s Sara Eisen.

Quincey pointed to Coke’s Topo Chico Hard Seltzer and AHA glowing water as new merchandise which might be doing properly in the early days of their launches.

Other beverage launches, like Coke Energy, have been challenged by the present disaster. Executives advised analysts on the company’s Feb. 10 earnings name that they might double down on Coke Energy this yr after lockdowns harm the preliminary launch early final yr.

Shares of Coke have fallen 16% over the final 12 months, giving it a market worth of $215 billion.



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