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Chipotle will test cauliflower rice as consumers cut grains out of their diets


Chipotle Mexican Grill’s Cilantro-Lime Cauliflower Rice

Source: Chipotle Mexican Grill

Chipotle Mexican Grill will test cauliflower rice as extra consumers cut grains out of their weight-reduction plan.

Consumers will find a way substitute cauliflower rice in place of white or brown rice at 55 areas in Colorado and Wisconsin, beginning Wednesday. The new possibility is made with grilled cauliflower and seasoned with cilantro, lime juice and salt and will value an additional $2. 

In early 2019, Chipotle sought to draw prospects who comply with fashionable diets like Paleo and Entire30 with its line of Lifestyle Bowls. 

“To date, one out of three new menu item requests from Chipotle customers is for Cauliflower Rice,” Chief Marketing Officer Chris Brandt mentioned in a press release on Monday.

CEO Brian Niccol mentioned in April that the chain is creating new menu gadgets, like brisket, however the coronavirus pandemic has delayed some launches.

Shares of Chipotle had been up lower than 1% in premarket buying and selling. The inventory, which has a market worth of $31.four billion, has risen 34% thus far this yr.



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