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Cadillac Super Bowl advert: Winona Ryder and Timothée Chalamet star in ‘Edward Scissorhands’ reboot


A 60-second Super Bowl advert for Cadillac stars Timothée Chalamet, as Edward Scissorhands’s son, Edgar, and Winona Ryder, reprising her position as Kim, who can also be Edgar’s mom.

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More than 30 years after starring with Johnny Depp in “Edward Scissorhands,” actress Winona Ryder is reprising her position as his love curiosity in the 1990 movie for a Super Bowl advert for Cadillac.

The 60-second business, which was launched Sunday morning, stars Ryder as Kim and the mom of Edgar Scissorhands, son of Depp’s character who had massive steel scissors for arms. Edgar, performed by Timothée Chalamet, inherited his father’s arms in addition to the challenges that come together with them.

Throughout the advert, Edgar has issues functioning in on a regular basis society attributable to his scissorhands (nevertheless, he makes a reasonably good sandwich artist). Ryder narrates the advert as Kim, who in one scene sees her son enjoying a digital actuality racing recreation. That provides her the thought to get the presumably teenage boy a Cadillac Lyriq crossover, an upcoming all-electric car from the corporate.

Why the Lyriq? Because it options GM’s Super Cruise driver-assist system with hands-free driving on greater than 200,000 miles of roads in the U.S. and Canada. Edgar will nonetheless should drive on metropolis streets, however it might possible imply much less injury to the driving force cockpit on longer journeys.

“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” Tim Burton, who directed the unique movie, mentioned in a press release. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”

Burton was concerned and acted as a guide throughout filming of the advert, in response to Cadillac.

Prior to the advert being launched, GM Chief Marketing Officer Deborah Wahl described Super Bowl commercials as needing to face out. Particularly this yr, she mentioned everybody wants some humor after what most would think about a difficult yr because of the coronavirus pandemic.

Will Ferrell will star in GM’s upcoming Super Bowl business, an extension of the corporate’s “Everybody In” advert marketing campaign for EVs.

GM

The Cadillac advert is one among two 60-second comedic adverts that can air through the Super Bowl for the automaker. The different spot – known as “No Way, Norway” – options actor Will Ferrell rallying fellow comedians Kenan Thompson and Awkwafina to wage a battle in opposition to Norway concerning all-electric autos.

GM final month launched a brand new corporate-level advert marketing campaign – its first in greater than a decade – targeted on the automaker’s all-electric car efforts, together with 30 new fashions globally by 2025, together with the Cadillac Lyriq through the first quarter of subsequent yr.



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