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British retailers are set for a bumper — but very different — holiday shopping season


Shoppers on Regent Street in central London.

Dominic Lipinski – PA Images | PA Images | Getty Images

LONDON — The coronavirus disaster has brought on critical challenges for many retailers this yr with the holiday shopping season seen as their final likelihood to tug in much-needed gross sales.

In the U.Ok, like in many countries, December normally represents the most effective month for gross sales of the complete yr. But amid one of many worst financial crises in historical past, there are issues on how the sector will fare.

Nonetheless, consultants have advised CNBC that there are at the very least three causes for British retailers to be optimistic.

Pent-up demand

New habits

It’s not simply what customers purchase, but additionally how they store that is more likely to be different this Christmas. 

Retailers have famous a surge in on-line gross sales within the wake of the pandemic as customers have been compelled to remain indoors. This pattern is anticipated to proceed over Christmas with social restrictions nonetheless in place in lots of U.Ok. cities.

According to eMarketer, a knowledge firm, U.Ok. customers are set to spend £141.33 billion in on-line shopping for the entire 2020 — a leap of 34.7% from the earlier yr.

‘We deserve it’



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