‘Avatar’ retakes box office crown from ‘Avengers: Endgame’ after China rerelease


Source: Walt Disney Studios

“Avatar” is as soon as once more the highest-grossing movie of all time.

Over the weekend, James Cameron’s sci-fi epic was rereleased in China and garnered sufficient in ticket gross sales to overhaul “Avengers: Endgame” for the file.

“Avatar” first turned the top-selling world launch of all time in 2010 when it usurped Cameron’s “Titanic.” In 2019, “Avengers: Endgame” received the title with a $2.797 billion box office haul.

As of Saturday, “Avatar’s” box office gross surpassed $2.802 billion, permitting it to earn again its crown.

“These two titans of cinema have been dueling on box-office Mt. Olympus for years,” mentioned Paul Dergarabedian, senior media analyst at Comscore. “As ‘Avatar’ once again takes the crown, the importance of the big screen experience both in terms of its cultural impact and of course its massive revenue generating power is brought into sharper focus.”

The administrators of “Endgame,” Joe and Anthony Russo, took to social media to congratulate Cameron.

“Passing the gauntlet back to you,” they wrote within the submit.

Originally a part of the rereleases preapproved by China’s Film Bureau in 2020, the 2009 sci-fi epic remained in Disney’s vault in the course of the ongoing pandemic.

While China has been capable of regain some ticket gross sales in current months, its rollout of recent blockbuster options has slowed within the wake of its Chinese New Year celebrations. Adding “Avatar” to its theaters is a technique to drum up attendance and provides operators a a lot wanted increase at a time when new movies aren’t being launched.

“We are proud to reach this great milestone, but Jim and I are most thrilled that the film is back in theaters during these unprecedented times, and we want to thank our Chinese fans for their support,” mentioned producer Jon Landau. “We are hard at work on the next Avatar films and look forward to sharing the continuation of this epic story for years to come.”

The first new movie within the Avatar franchise is slated for launch in 2022. It will likely be certainly one of 5 coming within the subsequent decade. Disney solely not too long ago acquired “Avatar,” though the movie had beforehand been licensed to construct a land on the Animal Kingdom theme park in Florida.

In 2019, Disney finalized its deal to amass leisure property from 20th Century Fox, together with James Cameron’s “Avatar.”

As it stands, Disney owns the highest 5 highest-grossing movies of all time and eight of the highest ten. Notably, “Titanic,” which presently sits in third was a joint manufacturing between Paramount Pictures and 20th Century Fox. The different movies are “Star Wars: The Force Awakens,” “Avengers: Infinity War,” 2019′s live-action remake of “The Lion King,” “Avengers” and “Frozen II.”

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