Source: Walt Disney Studios
It appears “Avatar” will probably be heading back to Chinese theaters this weekend, in accordance to a report from The Hollywood Reporter.
Originally a part of the rereleases preapproved by China’s Film Bureau in 2020, the 2009 sci-fi epic remained in Disney’s vault through the ongoing pandemic.
While China has been ready to regain some ticket gross sales in latest months, its rollout of latest blockbuster options has slowed within the wake of its Chinese New Year celebrations. Adding “Avatar” to its theaters can assist drum up attendance and give operators a a lot wanted enhance.
The rerelease additionally offers Disney a bump. Not solely will it obtain some box office receipts, it additionally places “Avatar” back within the working for highest-grossing movie of all time.
Representatives for Disney didn’t instantly reply to CNBC’s request for remark.
In 2019, Disney finalized its deal to purchase leisure property from 20th Century Fox, together with James Cameron’s “Avatar,” and launched “Avengers: Endgame.” “Endgame” in the end surpassed “Avatar” for the crown, garnering practically $2.eight billion on the international box office.
Heading into this weekend, “Avatar” is lower than $7.4 million behind the Marvel behemoth and might simply reclaim the title.
In doing so, Disney can drum up some advertising for its 2022 launch of an “Avatar” sequel, the primary of 5 coming within the subsequent decade, and even set itself up to rerelease “Endgame” to earn back the record. Although, in proudly owning each movies, the competitors is much less in regards to the title than the status that comes with it.
As it stands, Disney owns the highest 5 highest-grossing movies of all time and eight of the highest ten. Notably, “Titanic,” which presently sits in third was a joint manufacturing between Paramount Pictures and 20th Century Fox. The different movies are “Star Wars: The Force Awakens,” “Avengers: Infinity War,” 2019’s live-action remake of “The Lion King,” “Avengers” and “Frozen II.”