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A software company used by major sports teams sees opportunity amid pandemic


Angelina Lawton

Source: John Wagner

Sportsdigita, an all-in-one cloud-based presentation software company owned by former National Hockey League government Angelina Lawton, sees opportunity amid the pandemic as sports teams conduct enterprise on-line as an alternative of in individual.

The company, which counts the Chicago Bears, Los Angeles Lakers, Boston Red Sox, Pittsburgh Steelers and New York Yankees amongst its shoppers, is elevating $10 million to $25 million in Series A funding. It might use a number of the cash it rasies to accumulate smaller companies which have been harm financially by Covid-19.

Sportsdigita is a subscription-based software company that is seen development since Covid-19 halted in-person conferences. It presents personalized displays and integrates video conferencing and presentation software. It competes with different providers, like Microsoft PowerPoint and Microsoft Teams, each of that are included in an Office subscription.

But Sportsdigita considers itself “PowerPoint on steroids” as a result of its Digideck software presents personalized displays for sports teams’ gross sales and advertising teams, which use them in pitches with company companions. Lawton mentioned the Sportsdigita’s Digideck platform’s skilled providers, which include subscriptions, assist it stand out towards opponents.

“That is a big differentiator between us and our competitors,” Lawton mentioned. “We actually do the heavy lifting with the creative and design services. We’ll do the presentations and hand them over to teams once they are done, versus our competitors that will sell their product and then it will be up to the company or the professional team to put their packages together.” Subscriptions to Sportsdigita vary in value from $20,000 to $500,000.

Lawton mentioned the coronavirus pandemic sped up Sportsdigita’s improvement cycle, too.

“Prior to this, we were relying on getting on airplanes and face-to-face meetings,” Lawton defined, noting the product wasn’t scheduled to launch till 2021 or 2022 however was prioritized as a result of pandemic.

Lawton mentioned the Series A funding will higher place Sportsdigita to realize market share amongst different corporations that provide gross sales enablement software. MarketsandMarkets mentioned in 2019 that gross sales enablement will likely be a $2.6 billion market by 2024.

Sportsdigita took a $three million seed spherical in 2017 led by enterprise capital company Peak6 Investments. One of its traders is well-known Minnesota sports journalist Sid Hartman, who died on Oct. 18. Lawton mentioned the company has 40 staff and needs to develop to 60 in 2021.

“In a baseball game, we’re in the fourth inning,” Lawton defined, describing Sportsdigita’s future. “These next innings will be critical for our success as far as how we pivot and grow.”



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